Lockwood Broadcast Group Will Now Use comScore’s Massive and Passive Television Currency for More Stable, Accurate and Representative Audience Viewership Insights for Its Wichita ABC Affiliate

comScore announced a long-term agreement with Lockwood Broadcast Group, granting the company access to comScore’s massive and passive television measurement services for its KAKE station in Wichita, KS. Lockwood Broadcast Group will use comScore as its exclusive sales currency in this market, leveraging comScore’s highly stable television data for greater and more reliable audience viewership insights.

“We are really pleased to expand our partnership with comScore Local to our newest station, KAKE in Wichita,” stated Dave Hanna, president of Lockwood Broadcast Group, adding, “The quality, depth and reliability of comScore’s local TV ratings data are unsurpassed in the industry, and their client service is passionate, knowledgeable and second-to-none. They’re a terrific team to work with. We look forward to a long and successful relationship with comScore as we continue to grow our business into other markets.”

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Lockwood Broadcast Group has leveraged comScore TV measurement services since 2011 for its Sherman, TX-Ada, OK TV market, where comScore ratings information is used as the exclusive sales, news, programming and promotions currency for Lockwood stations KTEN (NBC), KTEN2 (CW) and KTEN3 (ABC).

Steve Walsh, executive vice president of Local Markets at comScore, added, “Lockwood was one of comScore’s earliest and most passionate station group clients, first signing with us in Sherman-Ada in 2011. As our measurement footprint, our services, our marketplace adoption and our currency have grown rapidly over the last seven years, so has our relationship with Lockwood. We are delighted to expand with them into the Wichita market.”

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With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all 210 local markets, comScore is committed to being the industry’s trusted source for passively-collected television viewing data. comScore is also a leader in Advanced Audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at the local and national levels to effectively find and reach their ideal audiences to maximize their success.

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