The agreement allows AMRA musicians to expand their influence on one of the fastest-growing short video platforms.

Kuaishou, the leading content community and social platform headquartered in China, and AMRA, the first and only global streaming royalty collection platform, have signed a global licensing agreement. Under the deal, Kuaishou’s overseas applications, Kwai and SnackVideo, will have access to the performance and mechanical rights of the broad musical repertoire represented by AMRA, which includes its clients Kobalt, among other publishers.

Marketing Technology News: MarTech Interview with Shoel Perelman, VP Product Management at Pegasystems

With over one billion users, Kuaishou is one of the fast-growing social and short video platforms in the world. Its overseas applications, Kwai and SnackVideo are among the most popular apps in Latin America, the Middle East and North Africa, and Southeast Asia. According to AppAnnie’s State of Mobile 2022 Report, user time spent on Kuaishou grew 225% since 2019.

Tony Qiu, Head of Kuaishou’s International Business, said, “Partnering with cutting edge technology players like AMRA differentiates Kuaishou from other platforms in terms of value provided to content creators globally.”

Tomas Ericsson, CEO of AMRA, said, “We are very pleased to partner with Kuaishou and excited by their fast-growing social and video platform. Our commitment to our songwriter clients to provide them with new and powerful collection opportunities on a global scale is what AMRA was built for. We look forward to working with the team at Kuaishou and deliver more value back to our songwriter clients”

Marketing Technology News: MarTech Interview with Shoel Perelman, VP Product Management at Pegasystems