Kirkland’s Announces Additional Actions In Response To Coronavirus

Kirkland’s, Inc. provided an update on additional measures it is taking in response to the impact from the novel coronavirus (COVID-19).

“With our stores closed to customer traffic to keep our employees and customers safe, we have accelerated our contingency plans across all areas of the company. I’m proud of the innovation of our team as we stood up contactless curbside pickup and immediately saw great results,” said Woody Woodward, Chief Executive Officer. “These actions have had a direct impact on many within our Kirkland’s family and were taken to ensure we have the right cost structure and infrastructure for this new environment as well as the liquidity and capabilities to serve our customers online during this pandemic.”

Marketing Technology News: Quest Named a Winner in G2’s Best Software 2020 Awards

Kirkland’s has recently taken the following actions to mitigate the impact of this current situation:

• Extended the closure of all of its 405 stores to customer traffic, instead offering contactless curbside pickup at over 300 of our stores during specific hours, as permitted. The Company is unable to predict when its stores can reopen to customer traffic, but it will continue to follow the guidance of the Centers for Disease Control and Prevention, as well as local and state government officials.
• Focused offers and promotions on its ecommerce business through its website, www.kirklands.com.
• After paying all store team members during the first two weeks of closure, furloughed all part-time store employees and temporarily reduced the pay of full-time managers and key employees.
• Permanently reduced 33% of distribution center indirect labor and furloughed 30% of direct labor, while further reducing hours to match demand.
• Permanently reduced headcount at our corporate headquarters by approximately 18%; in addition to the 14% reduction in January and temporarily reduced compensation for the executive team.
• The Company’s Board of Directors elected to forego their cash compensation for the first quarter.
• Cancelled orders and delayed merchandise receipts to manage inventory levels, and extended payment terms with product and non-product vendors to improve working capital.
• Significantly reduced transportation expenses with limited deliveries to stores and the delay/reduction of inbound freight receipts.
• Began negotiations with landlords to defer or waive rent while our stores are closed and accelerated ongoing negotiations with landlords on potential closures of unprofitable stores in addition to the 27 permanent store closures completed in the first quarter of 2020.
• Significantly reduced the planned 2020 marketing spend to levels consistent with 2019 and reduced all non-operating and non-essential expenses.
• Further reduced capital expenditures planned for 2020 below the low end of the previously released range of $10 million.
• Pursued all relevant measures under the CARES Act including net operating loss carry back, wage credits and payroll tax deferrals to improve liquidity.
• As previously disclosed, the Company drew down $40 million of its $75 million revolving credit facility. As of April 17, 2020, the Company had approximately $34 million of cash on hand. The Company will provide an update on its liquidity when it reports results for the first quarter of fiscal 2020 in early June.

The COVID-19 pandemic is complex and evolving rapidly, and the Company’s plans may change.

Marketing Technology News: Adobe Equips Businesses with Free Online Tools; Commits to Highest CX Standards