Tally Street Raises Seed Funding to Bring Customer Insights to Small and Medium-sized Businesses

Just in time for small and midsize businesses that are adapting their strategies after a rough first-half of 2020, Tally Street announces a $750,000 Series Seed investment to expand its customer analytics and revenue operations offerings.

Tally Street’s solution is built for B2B companies who want to retain customers, grow repeat business, and minimize customer credit risk. CEO Brian Suthoff was inspired to start Tally Street after building both a VC-backed, mobile analytics and marketing company, which was recently acquired by Upland Software and then bootstrapping a liquor distributorship.

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As co-founder of Localytics, Suthoff built products to help large enterprises deliver more personalized experiences and boost customer and revenue retention. “Large companies had tools like Localytics and we had insanely talented analysts and software engineers to build whatever we needed”, Suthoff explained, “but I had neither of those things when growing a small, not so high-tech business.”

So Suthoff and cofounders Jim Hall and Steve Frank built a “virtual analyst” that finds the customer stories hiding in accounting data without requiring SMBs to have their own data scientists. Using AI, statistics, and smart software, Tally Street automatically analyzes customer retention, flags changes in purchasing and payment behaviors, and more.

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The Series Seed was led by Launchpad Venture Group. Tally Street had a previous investment from The Association of International Certified Professional Accountants and CPA.com, who invested in the company as part of their startup accelerator earlier this year. “Intuitive solutions like Tally Street are transforming the accounting profession as automation of analysis and transactional tasks create opportunities for CPAs and CFOs to provide more strategic advisory services,” said Kacee Johnson, Strategic Advisor at CPA.com.

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