Tapestry Selects Amperity’s Enterprise CDP

Amperity announced that Tapestry, a leading New York-based house of modern luxury accessories and lifestyle brands including Coach, Kate Spade, and Stuart Weitzman, is deploying its Enterprise Customer Data Platform to drive better personalization and customer experiences. Tapestry will leverage Amperity’s AmpID, Amp360, AmpIQ products to generate comprehensive customer profiles that will serve as the basis for rich predictive analytics and improve every interaction with its customers.

“Key principles of Tapestry’s Acceleration Program are leveraging new capabilities and data, simplifying ways of working, and sharpening our focus on our customers,” said Noam Paransky, Chief Digital Officer at Tapestry. “Amperity allows us to better understand our customers and put actionable insights into the hands of our teams to drive experimentation and activation, enabling us to personalize the critical touchpoints our brands have with our customers without the need for significant technology expertise or code. Our ability to combine data from various sources and create a comprehensive and unified view of our customers is another step in Tapestry’s strategy to be an enabling platform that enhances opportunities for our brands.”

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Leading lifestyle brands like those in Tapestry’s portfolio are adapting to historic and rapid changes in consumer habits and preferences. Whether it’s transitioning experiences from offline to online, adjusting and measuring cross-channel marketing spend, or managing supply chain disruptions, companies today need an accurate and comprehensive view of their customers that is accessible across the entire enterprise.

“Luxury fashion is contending with sweeping and fundamental change. Companies like Tapestry are responding with meaningful investments in the customer data that can help them stay ahead of these changes,” said Kabir Shahani, CEO at Amperity. “Amperity’s enterprise CDP platform was purpose-built for large consumer brands like Tapestry that manage millions of customer interactions across multiple properties and geographies.”

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Amperity recently launched a new 3.0 version of its platform, featuring three distinct products that mirror how large enterprises approach the problem of customer data today.

• AmpID is a complete first-party identity product with transparency and flexibility that is radical in the identity management category. AI-powered identity resolution creates a stable, universal first-party identity graph and then flexibly tunes it with critical features such as householding, data hygiene, and standardization for full utility across every use case. This graph is the foundation for accurate insights, personalization, and measurement, delivering unmatched results while maintaining privacy compliance. AmpID is driving an average 30% savings versus legacy identity providers, and up to 144% improvement in reach from resolving identity on previously siloed, unusable data.
• Amp360 is a modern Customer 360 that gives every team across the enterprise real-time access to the customer data they need. Amp360 breaks down silos, expands audiences, and gives teams and systems direct access to holistic customer data, powering use cases from data science, analytics, and marketing, to customer success, finance, and compliance. Brands can access the data directly from the real-time query engine or make it available in every downstream system where customer data is needed. Brands are seeing an average of 85% faster time-to-value to add and use new data sources for marketing and analytics, shaving months or even years off of legacy attempts to drive business return on a usable single customer view.
• AmpIQ is a brand new point-and-click marketer hub for customer intelligence and omni-channel activation that drives immediate ROI gains. It has a complete suite of tools, comprising four components: Metrics & KPIs, Customer Insights, Predictions & Segments, and Campaigns & Measurement, representing the integration of technology and expertise from Amperity’s 2019 acquisition of customer intelligence firm Custora. AmpIQ drives an average of 3x ROI improvements on digital marketing investments.

Amperity 3.0 is the first comprehensive enterprise CDP with the scale, flexibility, and power to help teams across the organization use data to serve their customers. As brands like Tapestry adapt to a changed economy, Amperity’s 3.0 platform has the power and flexibility to meet them where they are today and address their customer data challenges as they grow and evolve.

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