Instapage Launches Advertising Attribution Solution

Marketers Can Track Cost-Per-Visitor And Cost-Per-Lead For Their Paid And Organic Traffic, Using The Latest Instapage Solution

Instapage, the only landing page platform for paid advertising, has announced its Advertising Attribution Solution for teams that invest in paid marketing platforms like Google AdWords.

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This first-of-its-kind offering delivers unparalleled insights into Google AdWords attribution across the entire marketing and sales funnel. Customers will be able to track cost-per-visitor and cost-per-lead for their paid and organic traffic.

Tyson Quick, Founder and CEO, Instapage, said, “This is the next step in our effort to make digital advertising more efficient for everyone. Advertising attribution is a powerful means to understanding the true value of an AdWords campaign. With our advanced analytics, our customers will be able to make strategic decisions about their campaigns that have a direct effect on ROI.”

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90% of Instapage customers use Instapage in conjunction with their digital advertising. With this solution, customers have full visibility into paid advertising attribution. Users can:

• Fully integrate with Google AdWords and Google Analytics to pass lead meta-data to down-funnel systems
• Attribute conversion, pipeline, and revenue to specific Adwords campaigns
• Track cost-per-visitor and cost-per-lead for paid and organic traffic

Chris Briggs, Creative Director, Verizon Digital Media Services, said, “Instapage has become an important part to scaling our AdWords campaigns. The ability to create, A/B test, optimize, and analyze the success of our landing pages has made our team smarter and faster.”

The Advertising Attribution Solution is part of a larger Instapage product release, the Advertising Conversion Cloud for teams and agencies that undertake advertising at scale. The product includes a full range of enterprise solutions and services including advanced security, implementation services, and customization.

Currently, Instapage, the most powerful landing page solution for marketing teams and agencies, is on a mission to continually lower the cost of online customer acquisition. Instapage provides an end-to-end solution that empowers marketers to quickly build, integrate, and A/B split test landing pages for every unique campaign. With Instapage, paid advertising is more relevant and effective for everyone.