ON24 announced the latest innovations across the ON24 platform. Customers can enhance prospect and customer engagement, capture more audience insights, and deliver better personalized experiences with the following new products, features, and capabilities.

Marketing Technology News: ON24 Engagement and Conversion Data Now Available in HubSpot

ON24 introduced the latest innovations across the ON24 platform. Customers can enhance prospect and customer engagement, capture more audience insights, and deliver better personalized experiences.

• New live engagement experience – Available now, ON24 Forums enables organizations to drive high-touch moderated discussions that deepen audience participation. Companies can create and scale fully branded, customized digital experiences that capture rich first-person insights, including executive engagement, focus groups, and expert-led trainings. Read the ON24 Forums press releasefor more information.
• Enhanced breakout rooms – NewON24 Breakouts capabilities allow attendees to raise their hands during breakouts; give marketers the ability configure how names are displayed, including anonymous attendees; enable recording and archiving of breakout discussions; and provide attendees engagement tools on their mobile devices. New capabilities in ON24 Breakouts are available now in ON24 Webcast Elite.
• Expanded chat capabilities – Available now, new features across the ON24 platform allow an unlimited number of attendees to chat during digital experiences as well as send direct messages to each other. Audiences can now react to messages, reply to specific chats, and send emojis. Moderators also have the control to delete messages.
• Account-based personalization – new account-based marketing (ABM) capabilities across the ON24 platform enable sales and marketing to use first-party data and audience insights to dynamically personalize webinars, content hubs, and landing pages with logos, as well as content based on an individual’s title, company, industry, and interests. Available now, sales and marketing can target individuals at specific companies through personalized messages and digital experiences. Read the account-based personalization press release for more information.
• Deliver hybrid virtual conferences – Hybrid event features in ON24 Virtual Conference allow audiences to choose a virtual or physical event experience when registering, as well as personalized QR codes to check-in each participant at the venue. Now customers have more choices to deliver hybrid event experiences with ON24 Virtual Conference or ON24 Webcast Elite. New hybrid event features are available now in ON24 Virtual Conference.
• New reporting across ON24 platform – ON24 Intelligence gives organizations more ways to track, analyze, and report on engagement. Securely share reports in ON24 Webcast Elite externally and monitor all access. Benchmark engagement performance against industry peers and similar use cases across all ON24 experiences. Monitor metrics for all categories in ON24 Engagement Hub, as well as track new buying signals and chat data. Track ON24 Forums and ON24 Go Live event engagement for each user on the prospect engagement profile. See the full list of URLs added to ON24 experiences and all clicks and views in one place. Get new audience reporting in ON24 Go Live and view first-party engagement details for every event and session. All reporting capabilities are available now.

Marketing Technology News: MarTech Interview with Paul Lewis, CMO at Adzuna