Anyword Shares Tips to Dominate Black Friday Shopping with Powerful Marketing Campaigns

As marketers look to the bulk of their annual ad budget in Q4, Anyword recommends early prep with these unique strategies for high-performing campaigns.

Anyword, the data-driven artificial intelligence (AI) copywriting platform, recommends a slate of best practices for marketers as the busiest shopping time of the year approaches – Black Friday, the kickoff to a projected $1.45 trillion in holiday season consumer spending.

Some 88 million online shoppers spent $8.9 billion on Black Friday 2021, making it a critical time for marketers to attract potential buyers. Anyword’s powerful predictive analytics helps generate high-performing marketing copy for every channel and every format.

“Marketers will spend billions on paid ads as well as organic strategies,” said Eli Bar-Lev, chief marketing officer at Anyword. “Creative is king, and Anyword works with hundreds of thousands of ads across industries. Our expert team put together best practices for building high-performing imagery and copy.”

For building a Black Friday campaign strategy, Anyword provides both big-picture strategies and specific ground-level message guidance.

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Strategies include:

• Strong social media build-up primes the audience for upcoming sales, generating excitement and buzz.
• A cross-channel promotional strategy is important as consumers bounce between social, email, websites, in-store, apps, and more. Consider offering channel-specific deals.
• Conduct sales before, during, and after Black Friday. Consumers might not pick one specific day to shop.
• Extend sales past Cyber Monday as 40% of shoppers continue purchasing into December.

Specific messaging recommendations include:

• Develop the Perfect Headline – 80% of consumers only read headlines, so make sure to include all the necessary sale information.
• Problem + Solution – Make consumers’ shopping easier by showing them how the product solves their problem.
• Editor Picks / Roundups – Consumers want to buy the best, top-rated products from an authority figure or expert voice.
• Tips on How to Navigate Holiday Shopping – Be the go-to voice on holiday shopping by helping shoppers with their entire list, not just your products.
• Be Retailer-Specific – Research shows that dropping the online retailer’s name can boost CTR and lower CPC. Try including “Amazon.”
• Go Under Budget – Create budget-specific gift guides under a certain amount like $25 or $50.
• Focus on a Single Product That’s Audience-Specific – Be hyper-targeted to generate higher conversion rates.
• Always Have a Strong, Clear CTA – An absolute must-have, a clear call-to-action encourages people to convert. Use a button or include in the copy.
• Create a Unique Hashtag – Create a strong brand narrative and build familiarity with the products.

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