Clients can now measure data transfer and related carbon footprint, with performance insights, at creative, campaign and agency level

Adaptive streaming specialist SeenThis has announced the launch of its new Emissions Dashboard which enables clients to track, measure and analyze their carbon footprint stemming from data transfer, alongside their campaign performance, in real time. This news follows hot on the heels of the announcement of SeenThis’ new creative platform last month.

In addition to enhanced performance, SeenThis technology enables advertisers to reduce their overall data use, thereby reducing unnecessary carbon emissions compared to traditional video ad serving. The Emissions Dashboard includes key insights such as CO₂e avoidance, CO₂e footprint, data reduction and data transfer.

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Gabrielle Persson, VP Products at SeenThis  explains: “Our unique technology with its data-saving capabilities empowers clients to access and download emission reports at agency, client and campaign level. It allows us to aggregate savings and look at specific creatives, whilst providing one of the few options marketers have at their disposal to reduce their energy consumption in campaigns and drive lower CO₂ emissions. What’s more, no manual set-up is needed, with all campaigns tracked by default.”

Jesper Benon, CEO at SeenThis, adds: “SeenThis technology minimizes unnecessary data in digital advertising, resulting in both enhanced user experience and reduced climate impact. Clients are able to create customized, high performing ads in minutes with no license fee, nor production cost. We are all about combining performance with sustainability and transparency and with this new Emissions Dashboard, we are placing even more power in the hands of advertisers to improve ad performance whilst contributing to a more sustainable industry.”

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Learn more about SeenThis methodology and carbon footprint measurement here.

Since 2017, Swedish tech company SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co.