From Yahoo’s latest partnership with Zeta Global, to Adobe’s latest creative innovations, catch the most recent updates from the world of martech in this week’s MarTechSeries Highlight:

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Marketing and Marketing Tech Quote-of-the-Week!

Marketers should be wary of spending big sums of money and effort on expensive custom AI apps that may be quickly obsoleted. In reality, most of the frontier AI systems are likely going to be so capable over the next year on their own that marketers should focus now more on AI education, training and proficiency so that they can leverage the systems on their own, and be positioned to figure out what to build vs but as the AI rapidly gets better.  And that’s what should excite market participants the most:  this technology is like having your own marketing strategist, researcher and content marketing team at your fingertips – and it’s going to get better and better without you having to invest a ton upfront in it.

– Adam Brotman, Co-Founder and Co-Ceo @ Forum3

MarTech Shout out-of-the-Week!

Adobe

Adobe is a global leader in digital media and digital marketing solutions. Adobe’s creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

Top MarTech News of The Week: 16th Sept to 23rd Sept

• Adobe Unveils Innovations in Adobe Experience Cloud for Brands to Personalize and Measure AI-generated Content
• Evidnt integrates their Audience Targeting with The Trade Desk
• ViantAI Launches to Transform Advertising
• Salesforce and Google Cloud Join Forces to Deliver Autonomous AI Agents That Collaborate Across Salesforce and Google Workspace
• Pacvue Debuts New Incrementality Console to Help Advertisers Grow Incremental Revenue with Accurate and Actionable Insights
• Roku Launches Ads Manager, a Self-Service Performance Solution for Growth Marketers
• HubSpot and Amplitude Join Forces to Bolster Product-led Growth
• Zeta Global and Yahoo Team Up to Drive Marketing Impact for Global Brands

MarTech QnA with the Expert

Across the globe, GTM teams are leaning on AI-powered enablement to fundamentally enhance their daily activities and drive growth for their organization. When multiple teams are able to focus on powerful initiatives together, this is felt across the company. In fact, recent data found 79% of respondents agree that using AI-powered technology in the workplace boosts productivity, freeing up time to focus on revenue-generating activities.– Krish Mantripragada, Chief Product Officer at Seismic

MarTech Articles on Third Party Cookies, AI Avatars, Essential Modern MarTech Skills and more!

• How Marketers Can Move Forward With Or Without Third-Party Cookies
• Are AI Avatars Right for your Business? Here are three things to consider.
• Essential Skills Modern Marketers Need to Lead in Today’s Business Landscape
• Marketers Risk Overwhelming Customers with Holiday Shopping Messages
• Navigating the Signal Loss Challenge: A New Data Collaboration Era
• Bridging the biggest gaps in modern CX takes continuous feedback
• Technical Foundations of Live Streaming: How to Set up your Live Stream
• The Important Role of Content Syndication in Demand Generation
• Metrics and Tools To Use To Measure the Return on Investment of Video Marketing Campaigns
• Using Your Martech Stack To Drive Deeper Connections With Buyers: Here’s How
• Campaign Management Software: What Can it do for you?

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 213: B2B Revenue Generation Tips with Scott Gibbs, Chief Revenue Officer, Meltwater

Episode 212: What Drives Better Customer Success Outcomes: Featuring Sam Mohamed, VP of Customer Success, Sprinklr

Episode 211: Using AI to Drive Content Marketing: with Christina Kyriazi, SVP Marketing at PhotoShelter