Treasure Data Launches Live Connect with “Zero Copy” for Snowflake AI Data Cloud

“We are thrilled to launch our Live Connect ‘zero-copy’ integration with Snowflake leveraging Snowflake’s native query interface with the federated query capability”

“We are thrilled to launch our Live Connect ‘zero-copy’ integration with Snowflake leveraging Snowflake’s native query interface with the federated query capability,” said Kaz Ohta, CEO and co-founder at Treasure Data. “enterprises need a way for their CDP to more efficiently use and activate the wealth of data stored in platforms like Snowflake and enable better customer experiences. We developed Treasure Data Live Connect to seamlessly connect Snowflake’s AI Data Cloud with our CDP, enabling enterprises to efficiently and securely manage their data and engage their customers. This gives companies the best of both worlds with the flexibility to embrace their preferred architecture.”

Marketing Technology News: MarTech Interview with Laurel Rossi, CRO and CMO @ Infillion

Live Connect includes two core capabilities:

• Federated Query: Treasure Data CDP will query and leverage data stored in Snowflake by leveraging Snowflake’s native query interface with our own federated query capability.
• Easy Sync: Removes the complexity of transferring multiple tables from Snowflake into Treasure Data.

Live Connect simplifies data integration between platforms like Snowflake’s AI Data Cloud and Treasure Data CDP, offering enterprise marketing and data teams greater flexibility and cost control, while providing marketing teams with faster access to rich data sets on which to build audience segmentation and activations. Treasure Data enables joint customers to benefit from seamless data movement and activation, streamlining security governance, reducing operational overhead, and achieving superior customer engagement. This integration can help organizations unlock the full potential of their data.

Marketing Technology News: Optimizing AI and Automation in Marketing And MarTech

“Treasure Data’s commitment to helping Snowflake mobilize the world’s data is seen through the launch of Live Connect,” said David Wells, Industry Principal for Media, Entertainment, & Advertising at Snowflake. “We will drive deep value across the Snowflake AI Data Cloud through our collaboration with Treasure Data as it will support more efficient and effective omni-channel journey activations.”