Partnership Accelerates Digital Transformation Strategy of Global Retailers Like Clarks and Dreams

Contentsquare, a leading digital experience insights optimization platform announced its partnership with Monetate, the worldwide leader in personalization. This strategic partnership enables global brands to deliver better personalization, experience stronger ROI and improve the lifetime value of customers. As for the 73% of consumers who feel brands fall short of expectations* when delivering a personalized experience, this collaboration closes this gap.

 “The partnership between Contentsquare and Monetate opens up exciting possibilities for brands who understand the retention and revenue potential of contextual personalization,” said Jonathan Cherki, CEO and Founder, Contentsquare. “By activating individualized journeys based on a visitor’s context and goals, brands will connect with customers in a way that sustains competitive advantage.”

 International brands like Clarks and Dreams benefit from Contentsquare-Monetate integration

With the majority of North America and UK consumers (63%) expecting personalized experiences, the main challenge for brands is often a technical one. Our research shows data architecture emerged as a top challenge, preventing businesses from meeting or exceeding revenue goals. By combining Contentsquare’s unique ability to understand digital behavior and identify challenges and opportunities within a consumer’s online experience with Monetate’s programmatic personalization engine – the only solution bringing actionable insights into one platform – brands can save time and resources, recognize new revenue and build a lasting relationship with consumers.

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 Global footwear retailer Clarks and popular mattress retailer Dreams currently benefit from the Contentsquare-Monetate collaboration. For giant brands like Clarks, the technology implementation is a seamless, behind-the-scenes integration that advances how their ecommerce businesses operate to improve the online customer experience.

 “Both the frequency of our testing and the success of our personalization efforts improved since adopting Contentsquare alongside Monetate. With Contentsquare, we can quickly identify sub-optimal visitor behavior and areas of focus,” said Andy Rayner, UX and CRO Manager at Dreams. “It’s refreshing to have a complementary suite of market-leading technologies which enhance each other.”

 “Contentsquare plays a huge role in helping Clarks improve our checkout journey, reduce abandonment and increase on-site conversions,” said Andrew Brimble, Lead Performance Analyst, Clarks. “Like most ecommerce teams, a key challenge for us is knowing where to focus and prioritize, and with the Monetate integration, we’re able to see and take action on this faster.”

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“Monetate’s collaboration with Contentsquare allows us to close the loop for brand marketers by allowing them to spot challenges and opportunities faster, act on them faster, and continuously evaluate their campaigns to make incremental gains in their marketing strategies,” said Stephen Collins, CEO, Monetate. “Together, we’re able to help consumer brands around the world overcome common speedbumps in realizing greater ROI and stronger customer relationships.”

 Key benefits for brands

●        Personalize at scale: Understand why customers are behaving the way they do to individualize the experience in real-time.

●        Prioritize your personalization strategy: Identify your biggest UX opportunities within minutes, uncover new areas for personalization and leverage data to focus campaigns.

●        Create more uplift: Gain insights into which campaigns perform well and which do not, and activate new experiences based on customer intelligence.

 Monetate and Contentsquare have been strategic partners since 2018. In less than a year, dozens of retail, travel and hospitality brands across key markets in the Americas, Europe and APAC are improving their CX and bottom line through this collaboration.

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