Contentsquare Acquires Clicktale to Create the Definitive Global Leader in Experience Analytics

MTS Staff Writer

July 1, 2019

Combination sets the bar for behavioural insights critical to compete on digital experience

Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announces it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, RBS and T-Mobile. This combination creates the definitive global leader in the experience analytics market.

The combined entity serves 600 enterprise clients around the world, including 30% of the Fortune Global 100, with strong presence in North America, Europe and Asia. Its global community of 12,000 users include analytics, e-commerce, e-merchandising, content, marketing, UX and IT professionals. Just last week, Contentsquare announced the acquisition of Pricing Assistant, an innovative pricing optimisation and merchandising solution, making this the company’s second acquisition.

Contentsquare and Clicktale both go beyond traditional web analytics and heatmaps to give e-commerce and digital teams a granular understanding of customer behavior on their web, mobile sites and apps. They collectively analyse 9 trillion digital interactions every day to provide the ready-to-use KPIs, benchmarks and recommendations many prestigious brands rely on to improve their digital conversions, revenue and loyalty. Together, Contentsquare and Clicktale provide the richest set of behavioural data, solutions and innovations to empower companies to understand how their digital experiences perform and prioritise the improvements that matter most.

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“The combination of Clicktale and Contentsquare heralds an unprecedented wealth of digital data that enables companies to interpret and predict the impact of any digital element — including user experience, content, price, reviews and product — on visitor behaviour,” said Jonathan Cherki, founder and CEO of Contentsquare. “Increasingly, this unique data can be used to activate custom digital experiences in the moment through an ecosystem of over 50 martech partners. With a global community of customers and partners, we are accelerating the interpretation of human behaviour online and shaping a future of irresistible customer experiences.”

While they share a common mission rooted in behavioural data science, solutions from Clicktale and Contentsquare are highly complementary. Clicktale’s focus has been to help digital teams see and solve issues to reduce friction in the buying journey, while Contentsquare empowers the discovery of formerly unseen opportunities to improve conversion and optimise content performance.

“Clicktale boasts a heritage of driving meaningful insights for its customers while forging a path in digital experience innovation,” said Shlomi Hagai, CEO of Clicktale. “Contentsquare and Clicktale are exceptionally compatible. By combining our resources, we unlock the next level of digital experience success for our customers.”

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Product as well as research and development teams are working aggressively to deliver a joint augmented platform combining the best functionalities of each product. Research and development resources will be integrated and expanded with teams working together in Paris and Tel Aviv. In total, the combined company now has more than 550 employees, with 170 people in R&D, including strong expertise in AI.

Since its founding, Contentsquare has experienced tremendous growth, including during the last year, in which it experienced 100% year-on-year growth; raised $60 million of Series C capital; and acquired Pricing Assistant. Contentsquare has raised $120 million over the last three years from Eurazeo Growth, Canaan, Highland Europe and H14.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.