AdTech Roundup: Top Things in Advertising Technology

Quantum Metric, a SaaS platform that helps organizations build better digital products faster, and DISH, a connectivity company that provides television entertainment and award-winning technology to millions of customers, announced a new partnership to help DISH build innovative new product experiences driven by actual customer behaviors, intelligence, and input. Quantum Metric will integrate with existing DISH technologies to improve productivity for all parts of the digital experience, enabling DISH to capture customer behaviors and prioritize product decisions based on direct consumer data.

Disney Sells Ad-Tech Firm TrueX to Gimbal

Walt Disney Co. has sold TrueX Inc., an advertising technology company it absorbed as part of its $71.3 billion acquisition of 21st Century Fox assets in 2019, to Gimbal, a company that provides location-based technology and ad services.

Helium 10 Acquires Prestozon to Help Amazon Sellers Supercharge Their Advertising Efforts

Helium 10 has acquired Prestozon to bolster its Amazon Advertising technology and to help Amazon sellers and growing brands take advantage of Amazon’s booming advertising platform.

IAS Partners with Google in Building An Industry-Leading Automated Tag

Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager.