Active International Expands Its Suite Of Best-In-Class Ad Tech Products To Deliver Enhanced Analytics And Attribution Capabilities

AlmondNet Group subsidiaries, online data company Datonics and cross-device technology company Intent IQ, have entered into a long-term strategic business partnership with Active International, a global business solutions company.  The partnership provides Active International with access to Intent IQ’s cross-device addressable driven solutions and Datonics’ enriched data. In return, Intent IQ and Datonics gain scale and reach in delivering their industry-leading technologies to the Fortune 500 through Active.

Roy Shkedi, CEO, AlmondNet Group, said, “We are excited about our partnership with Active International because as an industry leader, they provide us with an opportunity to showcase the benefits of our technology to a broader audience. Global brands will have access to our extensive suite of industry-leading targeted advertising solutions and products, and our patented cross-device dynamic graph. Through this partnership, our technology enhances their offerings and provides us with an incredible opportunity to scale our businesses.”

Alan Elkin, Chairman, CEO and co-Founder, Active International, said, “As a data-driven company, with media as a core competency, Active continues to seek and invest in best-in-class technology partners and platforms to enhance our capabilities and ensure our clients can maximize returns as well as the impact of their digital media investments and assets. Through our long-term business partnership with AlmondNet Group, and the addition of Intent IQ’s cross-device technology and Datonics’ data to Active’s portfolio of media products, we can provide a more robust suite of digital products and platforms, along with insights and expertise, to help our clients navigate the media marketplace to achieve more.”

Intent IQ’s premier offering is its patented Dynamic Device Graph, which is a hybrid of deterministic and non-deterministic methods that yield accuracy and reach, and provide clients with unmatched performance.

Datonics provides marketers with proprietary search, purchase-intent, life-stage, demographic and B2B data based on 180+ million US and Canadian users. The company’s data is made available to marketers through its many partners across the ad tech ecosystem, including DSPs, DMPs, SSPs, Trading Desks and more.