Dilraj Sehdev to head up new office as Executive Director, US West

Adastra, a global Data and Analytics solution provider, announced the launch of a new Los Angeles office and plans to expand its US operations. This follows Adastra’s March announcement of its first US office opening in Miami, Florida. Dilraj Sehdev will lead the team as Executive Director, US West, based in Los Angeles.

Adastra understands the complexities of leveraging companies’ data to help them evolve and compete at a higher level. For the past twenty-two years, Adastra has successfully and expeditiously delivered meaningful results to clients in key verticals around the world. Expanding within the US will allow Adastra to better serve its global customers, particularly in the manufacturing, healthcare, entertainment and retail industries, all of which have a significant presence in the Los Angeles area and are aligned with the company’s core offerings.

Adastra’s presence in Los Angeles follows the successful establishment of operations in Miami, Florida, another area identified as an emerging data and technology hub. The company expects to open offices New York in early 2023, and in other additional key US markets as part of its overall strategic expansion.

Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag

“As companies focus on data-driven solutions, having a US presence on the West coast will enable Adastra to better add value to organizations seeking to bridge the gap between business strategy and technology execution.”

“Building a presence in Los Angeles is a key strategic step in Adastra’s US expansion,” said Darren Edery, CEO, Adastra North America. “As companies focus on data-driven solutions, having a US presence on the West coast will enable Adastra to better add value to organizations seeking to bridge the gap between business strategy and technology execution.”

Along with its proven track record, Adastra will look to expand its key partnerships with leading technology partners such as Microsoft, AWS, Ataccama, Databricks, Informatica, MicroStrategy, and Alteryx, among others.

Dilraj Sehdev, Executive Director US West, will lead operations in Los Angeles, bringing over ten years of business strategy and digital transformation expertise. In his previous position as Director, Adastra North America, Dilraj oversaw the successful digital transformation efforts of private and public sector organizations across many key vertical industries, including financial, retail, manufacturing, oil and gas, utilities, and natural resources. Dilraj was also instrumental in building and managing key relationships with strategic technology partners.

Marketing Technology News: Top 7 B2B Marketing Trends: What B2B Marketers Need to Focus On

“Organizations are only beginning to scratch the surface of the potential of their data,” said Sehdev. “I look forward to working with our valued technology partners in the US to provide enhanced digital solutions that help our clients manage data, streamline processes, grow revenue, and optimize profitability.”

Adastra’s significant US expansion comes as organizations are looking to rapidly accelerate their digital transformation processes, increasingly turning to vendors to provide specialized data delivery styles and/or cloud delivery models.