Algolia Boosts Paul&Shark’s Search Revenue by 15% in First Month

Italian luxury clothing brand increases conversions and customer loyalty with modern search

Algolia, the leading API Platform for Search & Discovery, announced the integration of its modern search technology by Paul&Shark, a luxury Italian clothing brand, to speed up visual merchandising, create an intimate customer experience through highly relevant product listings, and significantly reduce maintenance requirements for its ecommerce team. Algolia’s scalable API-first solution proved quick to implement and easy to configure across multiple languages and geographies. Within the first month of utilization, Algolia’s modern search and discovery platform increased Paul&Shark’s overall revenue by 8.5% and conversion rates by 9.6%. Use of search during that time increased 38.9% and revenue directly resulting from search grew more than 15%.

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“Last year we experienced massive growth, which created a strain on our ecommerce team”

“Last year we experienced massive growth, which created a strain on our ecommerce team,” said Giuseppe Miriello, Global Digital Director for Paul&Shark. “During that time, a clear need surfaced to speed up visual merchandising through a search solution that could be implemented quickly and provide functionality to serve up item recommendations based on factors such as seasonality, price, availability and popularity. Algolia’s API made implementation seamless and the impact on revenue was seen right away.”

In only two months, Paul&Shark deployed Algolia’s search, visual merchandising and advanced multi-indices management across the 108 countries it sells into. Their website has also seen a boost in SEO resulting from the improved user experience and performance. Paul&Shark plans to implement auto-completion and AI re-ranking to automate time-consuming manual processes. These actions will further reduce the workload on its ecommerce team, allowing them more time to focus attention on new opportunities to build value and grow customer loyalty.

“It’s the combined efforts of automated and human merchandising that have led to such great and immediate results by Paul&Shark,” said Bernadette Nixon, Chief Executive Officer for Algolia. “Our technology can do the heavy lifting so that Paul&Shark’s ecommerce team can use their new found time to really set up thoughtful, specific requirements to elevate marketing campaigns and create a strong customer experience for online shoppers. It’s this flexibility and intuitiveness of our platform that makes it a great fit for the needs of any retailer.”

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