Bidsopt, a leading programmatic demand-side platform, and the Kochava Collective, the world’s largest independent mobile-first data marketplace, today announced their new partnership. The collaboration will enable marketers and brands to utilize enhanced affinity audiences, interest targeting and audience demographics data. Hence, Bidsopt’s existing and new advertisers will benefit from the Kochava Collective’s privacy-first mobile data.

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With the partnership, Bidsopt’s user traffic will be matched with more than 9 billion of the Kochava Collective’s devices that are derived from precise real-world visits. This will give marketers a unique added knowledge about their customers’ behavior and spending patterns, serving as a powerful tool for new customer acquisition and retention campaigns. Understanding a user’s interest and affinity toward certain brands or products improves the capabilities of a marketer to unlock potential communication opportunities through omni-channel media.

“We’re happy and excited to partner with the Kochava Collective to bring its unique audience capabilities to our DSP and make sure it helps our advertisers to achieve their goal with greater efficiency and control”, said Jomith George, Director, Bidsopt. “As consumers’ behaviour changes over time, this insight is critical to any effective marketing campaign strategy”, he added.

Marketers can now choose Bidsopt as an activation partner from Kochava Collective’s dashboard to activate the audience in Bidsopt DSP. Bidsopt also provides managed data activation services to its clients based on the marketing objectives of the campaign.

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“Our alignment with Bidspot continues to underscore our commitment to providing powerful data in a privacy-first way,” said Brian Cox, General Manager, Kochava Collective. “Our goal is to help growth marketers maximize their campaign performance and this will deliver on just that.”

The Kochava Collective collects data from vetted first- and third-party sources that are ingested and segmented into a range of behavioral, demographic, and location segments. These data segments can be leveraged to enhance a client’s internal database for more detailed data enrichment and analysis. Enriched data can also be activated across major social and programmatic platforms.

Bidsopt recently released lots of new features and capabilities to its platform including audience segmentation, support for video and better viewability tools. The addition of the Kochava Collective shows Bidspot’s commitment toward delivering better products which suit the growing demands of the advertisers and marketers. Bidsopt offers a whole suite of programmatic advertising services and is one of the few DSPs which provides both managed and self-service media buying services across both display and video campaigns.

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