Agency Cites Accuracy and Accountability in Measurement

Conroy Media, Ltd., a full-service boutique advertising media buying agency, headquartered outside of Chicago, has entered into a multi-year agreement with Nielsen for Local TV and Audio electronic ratings services in multiple markets across the country.  Conroy Media, a long-time Nielsen Scarborough subscriber, has expanded its relationship with Nielsen, citing a number of reasons, notably accuracy and accountability.

“We have a number of clients where it’s critical to be able to respond in a 24/7 mode, and having accurate data is essential to our execution,” said Sue Conroy McLeod, President of Conroy Media, Ltd.  “The accountability factor, expertise needed to identify appropriate channels to cover geographic footprints, and ability to back up recommendations with data and facts, that’s what Nielsen brings to the table.”

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“Our philosophy is built upon a holistic approach to marketing solutions,” continues McLeod.  “As solution providers for our clients, the end game is to be positioned to advise clients to save their money, maximize profitability and add value.  With the plethora of companies out there offering consumer and audience data, Nielsen has by far been the most helpful, operating as a partner – and we really appreciate that.  Nielsen views us a partner, and even as a mid-size agency, we feel we have been treated with as much importance as any of the bigger agencies.”

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“We are delighted to continue and expand our relationship with Conroy Media,” said David Hohman, EVP & Managing Director, Nielsen Media Demand Side. “As a significant player in the agency world, we are excited to share our enhanced local TV measurement and audio products to help Conroy continue to provide their clients with excellent service, and grow their business using Nielsen’s comprehensive and accurate audience measurement insights.”

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