This unique app provides access to data on over 90% of U.S. and Canadian shoppers

Leading online data marketplace Datonics has launched Audience Insights, a new app designed for merchants and available for download through the Shopify app store. Audience Insights is the only app on the Shopify app store to offer merchants a view into their customers, allowing merchants to create more personalized shopping and marketing experiences.

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Audience Insights allows merchants to capture data on every shopper that visits their stores and accurately matches them against Datonics’ dataset, which covers over 90% of North American users in the U.S. and Canada. This enables merchants to:

• Understand their audience: Learn what customers buy, what motivates them, what makes them tick, what inspires them and gain comprehensive insight into the makeup of audiences across interests, behaviors, shopping preferences, age, gender, family, hobbies, income, education, occupation, political interest, and more.
• Personalize experiences: Tailor product catalogs, styles and themes, copy, marketing efforts and ad campaigns to be more relevant and inviting to keep shoppers coming back.
• Improve marketing strategy: Monitor the impact of targeted campaigns and effectively allocate media spend. Uncover hidden data insights and take action via Datonics comprehensive dataset to maximize ROI.

“Better understanding of customer segments helps inform product development, changes to the product catalog, and UI/UX styles and themes,” said Jachin Scott, Head of Data Services at Sellry. “Audience Insights provides a head start in developing customer segments and personas which leads to more personalized marketing outreach.”

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Datonics is known for its high-quality data and offers granular search, purchase-intent, life-stage, B2B, demographic and premium data. Datonics data includes keyword datasets, derived from online observations on publisher websites, classified on a one-to-one basis and non-modeled. Its demographic data is filtered for collisions from multiple providers, providing an additional layer of cleansing. Datonics offers 1,000+ pre-packaged segments including Automotive, Retail and Footwear, Finance and Money, Sports, Travel, Education, and Shopping Habits among others as well as an unlimited number of custom keyword-derived segments that facilitate the delivery of highly relevant, privacy-sensitive ads to consumers on all of their devices.

“This year has been especially tough for retail, and many merchants have been reinforced in their decision to move to ecommerce as a primary channel. Applying data to ecommerce strategies is a next important step to helping merchants succeed now and into the future,” said Michael Benedek, CEO, Datonics. “We are thrilled to be working with Shopify and bringing our rich insights to merchants across North America and helping them through this period and beyond.”

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“Our Audience Insights app was developed remotely during the COVID pandemic, giving us palpable understanding into the challenges that merchants are facing. We designed it with that in mind and to help solve for the uncertainties of this period,” said Donna Fintzi, Product Lead, Datonics.

Audience Insights works best for stores with 15,000+ U.S. and Canadian monthly unique visitors. Visit Audience Insights in the Shopify App Store here.

The Audience Insights app is the first in a suite of Shopify apps from Datonics that will be released throughout 2020 and 2021 designed to help merchants increase their revenue through a better understanding of their shoppers.

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