Nielsen and Hearst Television announced a comprehensive renewal agreement for local and national television and radio ratings, behavioral insights and measurement services. The deal provides Hearst television stations with local electronic ratings across its 26 local markets; national TV ratings for its syndicated program, “Matter of Fact with Soledad O’Brien,” and for Litton Entertainment educational programming, as well as PPM-based Audio Ratings for Baltimore radio stations WIYY-FM and WBAL-AM.

“Nielsen is an important partner in our television and radio station business,” said Eric Meyrowitz, Senior Vice President, Sales for Hearst Television. “We look forward to utilizing Nielsen’s audience measurement solutions and measurement enhancements to showcase the value of our audiences and deliver increased ROI to our advertisers.”

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With this new agreement, Hearst stations will continue to utilize a wide range of Nielsen data and software solutions to show the strength of their content and value to marketers. In addition, the solutions included as part of the agreement offer a broader look at consumer viewing habits across key markets and geographies.

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“Hearst Television is one of the most innovative broadcasters in the industry and is at the forefront of providing advertisers access to viewers across traditional and digital platforms,” said Jeff Wender, Managing Director, Nielsen Local Media. “We are thrilled to reach this agreement with Hearst Television and to collaborate on the best ways to monetize their highly desirable audiences.  As part of our client commitment, we will work alongside Hearst Television to provide the tools they need to tell their winning story and deliver on their business objectives.”

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