International Data Corporation (IDC), the premier global provider of market intelligence and advisory services, and Ecosystems, the leading platform for winning and growing customers based on quantified business outcomes, are excited to announce a global strategic partnership. Improving the scale and consistency with which B2B sales teams communicate business value to customers can be challenging, requiring both effective industry content and a software infrastructure to bring that content to the point of sale. Through combining IDC’s objective industry research with Ecosystems’ cloud software, B2B providers have an all-in-one solution for collaborating and consenting with customers on quantified business value.

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Ecosystems will now incorporate IDC’s market-leading content on industry trends and initiatives into its Software-as-a-Service collaborative, value management platform. “Our strategic partnership with Ecosystems represents an exciting future for how B2B companies can differentiate themselves,” said Randy Perry, Vice President, Sales Enablement Practice at IDC.

“Now, both the buyer and seller can have a discussion on value in the Ecosystem platform, leveraging objective industry analysis,” said Jason Cun liffe, Group Vice President, Content Marketing Services at IDC. “Sellers benefit from having readily available content they can offer and buyers benefit from credible industry insights.”

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Global Sales & Services Executive at HP, who is recognized as a pioneer in outcome selling, Jonathan Nikols, says, “The beauty of what IDC plus Ecosystems brings to value conversations is that every time we have a new customer and/or partner discussion, we’re creating a base of customer-validated empirical data in combination with the IDC market data. It brings a higher level of validity to the outcomes that we’re showing our customers.”

“We are so excited about this strategic partnership because we believe it offers radical simplicity for the B2B seller,” said Chad Quinn, CEO of Ecosystems. “Whereas, before they had to go to multiple sources to get the right industry content and research, it is now all available in the Ecosystem SaaS platform. Sellers can now lead with insights rather than products and engage at higher levels in their prospect’s organization.”

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