Acquisition Enables Application Teams to Embed Analytics With Patented Technology for Big Data and Streaming Data

Logi Analytics, Inc. (“Logi”) announced the acquisition of Zoomdata, the leading analytics platform for big data and live streaming data. The acquisition comes three months after Logi acquired JReport for pixel-perfect operational reporting. The combination solidifies Logi’s position as the leader in embedded analytics, now with the richest suite of capabilities and a global partner network.

“The nature of data is changing,” said Steven Schneider, CEO of Logi. “It’s growing bigger and faster and is increasingly being managed using next generation data systems from companies like Cloudera, Elastic, Google, Amazon, MongoDB and Snowflake. At Logi, our vision is to help application teams create smarter software. And with Zoomdata, product managers and developers have native access to cloud data warehouses, big data, and streaming data, plus an expert global partner network.”

Marketing Technology News: Big Data Push to MarTech Continues as Google Taps Looker for $2.6 Billion

For three years in a row, Zoomdata received the Technology Innovation Award for Big Data Analytics by Dresner Advisory Services. Zoomdata’s unique and patented streaming technology allows real-time visibility into data that is too big to move and data that changes frequently, which are common challenges for Internet of Things (IoT), cybersecurity, financial risk and fraud, customer insight, hospital patient care, and telco network performance applications.

“By joining forces with Logi, our groundbreaking analytics software will be embedded in more applications,” said Nick Halsey, CEO of Zoomdata. “Many more people will be able to analyze billions of rows of data in seconds, even across multiple data sources, within the applications they use all day, every day.”

Marketing Technology News: Forging MarTech with Big Data: Salesforce Eyes Tableau’s Big Data Expertise with $15.7 Billion Deal

Zoomdata is Logi’s second acquisition in 2019. “Logi’s developer-grade platform offers the broadest set of embedded analytics capabilities in the industry, including security integration, custom theming, self-service analysis, workflow, write-back, pixel-perfect operational reporting, predictive analytics, and big data analytics. And Zoomdata’s worldwide network of key resellers and systems integrators like StrategyCore, Deloitte, InfoSys, and Hitachi will help companies successfully adopt, build, and manage mission-critical applications,” said Schneider.

Marketing Technology News: AdQuick.com Releases Campaign Genius, so Marketers can Plan and Optimize Out of Home (OOH) Advertising Campaigns in Minutes