Powered by Machine Learning Algorithms, Campaign Genius Demystifies the OOH Campaign Planning Process and Optimizes Campaigns
AdQuick.com, the first platform to allow marketers and agencies to complete the entire process of planning, buying, executing and measuring out of home (OOH) advertising campaigns anywhere in the US, announced the availability of AdQuick Campaign Genius. An industry-first software for marketers and advertisers, Campaign Genius allows users to plan OOH campaigns in a matter of minutes, before moving to the booking process through the AdQuick platform, or with help from AdQuick’s support team.
AdQuick was designed to do away with the cumbersome process of planning and managing outdoor advertising campaigns. A proprietary algorithm, data from dozens of media types and 100% of OOH inventory in the US, it eliminates many of the complexities of campaign planning, including but not limited to identifying premium, available locations, optimal pricing, CPM (cost per thousand impressions) and availability of inventory from thousands of media owners.
“OOH advertising is a $35 billion dollar a year industry, despite a painstaking planning and buying process which provides little to no measurement or ROI data,” said Matthew O’Connor, AdQuick co-founder and CEO. “We’ve spoken with dozens of brands that had completely abandoned outdoor advertising because of the difficulty and lack of information around campaigns. Through AdQuick’s platform and turnkey solutions, we’re taking what previously took weeks to months of planning down to a process that can take mere minutes to plan and execute. This will grow the entire OOH industry by making it much more transparent and seamless for brands to plan and execute campaigns, and then receive actionable data to analyze ROI from billions of dollars of OOH inventory.”
OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years, according to a 2019 report by Magna Research. OOH continues to outperform other traditional media formats and revenues are expected to outperform again in the next five years (2019-2023) with a global growth of +2.8% per year.
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