Organizations can now easily get insights from user behaviors in real-time to give their customers exceptional and engaging experiences

Interana, maker of advanced solutions for behavioral product analytics in the GDPR era, announced it is using Microsoft Azure to power its behavioral analytics solution. Interana, combined with Azure, will enable enterprises to get answers and insights from user behaviors in real-time while being supported by the security and stability of Azure.

Interana’s full-stack, purpose-built solution empowers data analysts and product managers to analyze and improve the onboarding experience and feature utilization, and to maximize customer lifetime value.

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“Behavioral analytics is one of the fastest-growing technologies within the analytics market, and working with Microsoft Azure enables enterprises to experience the speed, power and ease of use of Interana within the security and stability of an Azure deployment,” said Bobby Johnson, founder and CTO of Interana. “Today’s buyer personas are constantly evolving, making it critical for enterprises to use a solution that has the capability to analyze trillions of data points in real-time and surface customer insights that would otherwise remain hidden.”

Azure Sponsorship (free Azure) will be available for existing Azure customers and enterprises who wish to explore the power and flexibly of Azure and Interana for the first time. This limited-time offer will enable enterprises to upload their own customer event data in a secure Azure virtual private cloud — with General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) role-based security built into the Interana solution — to explore and iterate in real-time on raw data without writing any code. With the Azure Sponsorship program and Interana’s proof of concept (POC) program, prospective customers can be up and running in days at no additional cost to the enterprise.

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“Built with proactive compliance trusted by enterprises, governments and startups, Microsoft Azure helps Interana deliver real-time insights into customer behavior,” said Jeana Jorgensen, General Manager, Cloud and AI at Microsoft Corp. “Through this collaboration, our joint customers will have the opportunity to experience Interana on Azure for free.”

Microsoft is using the Interana managed service solution across seven of its portfolio companies including Bing, Microsoft Teams and Microsoft Office 365. Interana also received funding from M12, a corporate venture capital subsidiary of Microsoft. Contact Interana for more information about Azure credits for a free POC with Interana.

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