Phunware, Inc. , a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced the addition of landmark routing capabilities to its Location Based Services, allowing apps to display navigation instructions in a more user-friendly manner.

Elements of map data such as waypoints and Points of Interests (POIs) are now configured as landmarks which enable directions to be provided with visual landmarks. For example, directions will display “Turn left at the front desk,” instead of “Turn left in 20 feet.”

Marketing Technology News: Champlain College Announces Online Bachelor of Science in Marketing Communication

With the addition of Landmark Routing, turn-by-turn directions now provide an added layer of context to end users – allowing them to reference familiar objects such as water fountains and escalators along their route to more easily find their way. Referencing landmarks also provides a more human experience in delivering directions by keeping users top of mind.

“Research has shown that incorporating landmark information into a turn-by-turn navigation experience is more effective and ultimately provides a superior user experience,” said Matthew Lindenberger, EVP of Product and Engineering of Phunware. “We are proud to continually enhance our award-winning platform and Location Based Services capabilities, enabling our customers to create engaging end user experiences.”

Marketing Technology News: Five9 Sees Market Success in New Joint Offering with Zoom

Developers can conveniently access the Landmark routing sample code for both Android and iOS as to eliminate the need to build and design completely new custom interfaces from the ground up, as well as allow them to add features to their organization’s specific needs.

Marketing Technology News: Brex Launches Ecommerce Marketing Agency Directory