Former Senior Vice-President, Marketing Cloud at Salesforce will lead the evolution of Symend’s product portfolio

Symend, an outsourced managed service that uses state-of-the-art behavioral science and technology to engage at-risk customers through empathy, announced that PehKeong Teh has been appointed Chief Product Officer.

Teh, a product leader with over 14 years of experience working for global cloud companies like Microsoft, Salesforce and Oracle, began his software career participating in the early cloud evolution and has since delivered software products and services to billions of customers.

Teh’s bold approach to tackling the complexities behind highly reliable, large-scale enterprise platforms will be a huge asset to Symend as the company enters its next iteration of product development. He will focus on building capacity to continue delivering a best-in-class product that drives customer engagement and retention for enterprise clients on a global scale.

Marketing Technology News: LiveRamp Enhances Global Identity Infrastructure to Include Unified ID 2.0

“Symend’s human approach is the key to unlocking customer retention which accelerates its potential to become a category leader at all stages of the customer journey,” says Teh. “I am excited to join Symend as it humanizes a critical market that has been traditionally underserved and poorly treated. I strongly believe Symend’s unique approach to the problem will not only help enterprises around the world build trust, but also allow them to cultivate and build long-lasting relationships with their customers.”

Most recently, Teh was the head of product for Salesforce’s fastest growing cloud businesses delivering marketing automation and customer engagement software services. Previously, Teh worked on different products at Microsoft ranging from the Windows Operating System, to Windows Azure and subsequently to building the cloud scale Azure SQL DB. He later moved on to help build the next generation Oracle Public Cloud from the ground up.

“We’re facing a significant turning point in Symend’s history where the product and engineering team is rapidly growing to keep up with customer demand,” says Hanif Joshaghani, CEO and Co-Founder of Symend. “There is no better time to appoint Peh to guide the strategic direction of the product function as we fulfill our vision of delivering a leading-edge product to transform the science of customer engagement on a global scale.”

Marketing Technology News: Integral Ad Science Appoints Tom Sharma as Chief Product Officer

Symend plans to grow by a total of five times by the end of 2020 and is seeking several specialists in Data Intelligence, Machine Learning, Natural Language Processing, Artificial Intelligence and DevOps. Symend is headquartered in Calgary, Alberta with offices in Toronto and Denver with remote opportunities across Canada and the United States.

Marketing Technology News: COVID-19 Pandemic to Disrupt Consumer Holiday Shopping Plans and Sales