New integration with HCL Commerce helps online retailers build a better customer experience for a privacy-first world

ZineOne, the in-session marketing platform that provides enterprises with real-time behavioral intelligence and increased conversions for anonymous website visitors, announced its integration with HCL Commerce from HCL Software, a global leader in enterprise software. The integration can be explored via HCL SoFy 2.0, which uses cloud native solutions to help increase productivity and profitability while delivering powerful hands-on customer experiences.

”Data privacy regulations have top brands looking for innovative ways to convert online customers, and the joint solution between ZineOne and HCL Commerce unlocks incremental revenue by optimizing real-time experiences using in-session intelligence,” stated Jeff Miller, head of business development at ZineOne.

Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy

The ZineOne integration with HCL Commerce, which is available today, drives benefits for joint customers, including privacy-compliant and real-time behavioral insights based on a consumer purchase propensity, while enabling the optimization of best-in-class product listings to drive awareness and sales. These integrations also enable joint customers to activate AI models to improve online conversion rates, increase average order values, and drive incremental eCommerce revenue from anonymous site traffic using in-session intelligence from ZineOne and HCL Commerce real-time personalization.

“The partnership with ZineOne brings tremendous value to HCL’s customers,” said Johnn Tinch, Global Technology Director, HCL Commerce. “ZineOne infuses its patented machine learning into HCL Software products, such as HCL Commerce, DX, Unica Campaign, and Discover to deliver transformative results.”

Marketing Technology News: How and Why Marketers Must Understand The Story Behind Consumer Data To Guide Strategic Business…

Suzanne Scott, senior vice president of digital at Tailored Brands, Inc which owns Men’s Wearhouse and Jos. A. Bank, endorsed the joint solution. “ZineOne’s in-session intelligence allows us to make buyer predictions in real-time and leverage intent signals within our HCL Software to deliver personalized experiences. It’s an overall win for a better customer experience and for our business in terms of increased sales.”

In addition, expanding the partner ecosystem around eCommerce has been a priority goal for ZineOne. The company has consistently delivered significant results, such as growing the purchase conversion rate by more than 30%, increasing eCommerce revenue by 10%, and seeing the ROI of the platform grow 10-20 times.