Bounteous, the digital innovation partner of the world’s most ambitious brands, announced the launch of new training courses to help professionals with adoption, platform enablement, and analysis. Bounteous trainers will leverage their experience working with Fortune 500 brands to teach professionals enterprise best practices and strategies for Google Marketing Platform solutions.

Following rapid market changes around Google Analytics, all businesses that use Universal Analytics must fully adopt Google Analytics 4 by July 2023 as part of a major platform upgrade focused on customer data privacy and cross-platform data collection. Analysts, data scientists, marketers and stakeholders are working to learn the new platform and reporting structure. With the newly developed courses, Bounteous aims to leverage its industry-recognized training to help the industry learn from the experts in an ever-changing digital landscape.

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“Our experts have several years of experience strategizing, solutioning, and implementing Google Analytics 4 and related tools,” said Michael Bartholow, Senior Director of Brand Marketing at Bounteous. “We’re excited to offer the same expert recommendations that we provide Fortune 500 businesses to the broader analytics and digital marketing community in our new courses: Google Analytics 4: Platform Foundations, Google Analytics 4: Intermediate, and BigQuery for Google Analytics 4. Bounteous has educated the industry on Google Analytics for more than a decade. Our latest content evolution will empower countless organizations as they adopt cross-device measurement and analysis through Google Analytics 4.”

Since 2008, more than 10,000 industry professionals have been taught Google Analytics and other related platforms by Bounteous experts. With training taught by live instructors, Bounteous’ new courses are designed to help professionals with adoption, platform enablement, report creation, data joining and analysis. Each attendee receives additional personalized consulting time with a Bounteous expert for questions and solutioning.

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