With This Enhancement, Marketers Now Have the Ability to Attribute Conversions from Multiple Interaction Types and Channels

CallRail, the world’s most popular call tracking and analytics provider, announced big enhancements to its first-to-market Cost per Lead (CPL) solution within the CallRail application. Now, marketers can automatically calculate their cost per lead by analyzing text, form, and call conversions from paid campaigns on Google Ads, Facebook, and Bing Ads.

These improvements showcase CallRail’s proven commitment to customer-centered innovation, giving the more than 100,000 businesses using its industry-leading application an intuitive, streamlined way to clearly prove ROI on their marketing efforts and spend and the insights they need to better optimize future campaigns.

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“We’ve seen a lot of value out of [CallRail’s CPL report] for sure –– not only from understanding our cost per lead, but also being able to more critically discern what our search terms are, what search terms are really generating better results for us,” said James Brown, CallRail user and corporate director of marketing Fort Worth-based Sagora Senior Living.

Along with its CPL enhancements, CallRail also updated their custom reporting engine within the platform. This update will help marketers build customized reports for their clients based on the outcome of a phone call, text, or form submission. It will also allow them to look at specific date ranges and sources based on the insights that are most valuable to them.

“Attribution is one of the clearest challenges still facing marketers today, whether you’re an agency or an in-house marketing professional. Yet, it’s of course always vital to be able to prove ROI and better understand how much leads cost your clients or executive leaders. Because data is often siloed between channels, doing this can be difficult and time-consuming,” said Kevin Mann, co-founder and chief product officer at CallRail. “With CallRail’s enhanced cost-per-lead solution, marketing pros can now clearly see how many leads they are generating across multiple channels and through various interaction types, and they can report this information in an easy and digestible way.”

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The cost-per-lead solution focuses on two problem-oriented features:

• Multi-Channel Attribution Data: Marketers can access attribution data from multiple channels and sources from a single platform to efficiently understand which marketing sources and campaigns are generating leads at different parts of the funnel, eliminating time-intensive cross-channel data analysis.
• Custom Client Reporting: Marketers can efficiently prove the value of their marketing efforts with easily-consumable custom CPL reports.

“Phone calls continue to be a key indicator of whether ad campaigns are effective or not, and combining these call-driven insights with data from texts and forms gives marketers access to a clearer attribution picture,” said Mann. “These new features will save CallRail users time and enable them to prove value in a more compelling, straightforward way.”

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