Farhan, former ZoomInfo executive, mandated with accelerating Lytics next phase of growth

Lytics, a leading customer data platform, announces that Abed Farhan has been named Chief Commercial & Strategy Officer. In this role, Farhan will lead Lytics’ commercial go-to-market functions including sales, account management, corporate development, strategic alliances and partner & channel teams.

Prior to joining Lytics, Farhan was VP Sales, Channel & Account Management at ZoomInfo where he led large teams of go-to-market professionals managing thousands of customers to double digit growth. Prior to ZoomInfo, Farhan was EVP of Field operations at Serviceaide where he was responsible for sales, partnerships, and business development.

“Abed is one of the most respected executive leaders in the SaaS industry. We are thrilled with the opportunity to work closely with him to bring his experience and expertise to Lytics and accelerate our growth in the CDP space,” said Jascha Kaykas-Wolff, President, Lytics. “He has been both hugely impactful and successful in every step of his career. All of us at Lytics are excited to learn and benefit from his experience.”

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“I’m excited to join Lytics because I believe our team has built out the best technology in the category and is maniacally focused on our customer’s success,” said Farhan. “We have the right people, leading-edge technology, and market conditions are demanding a faster path to digital transformation. I see this as the perfect trifecta to joining Lytics right now and contributing to accelerating our growth.”

“We are humbled to have Abed join the team,” said James McDermott, CEO of Lytics. “His expertise, commitment to customers and exceptional leadership skills will have an immediate impact on our organizational culture and delivering exceptional value to our customers. His experience will help us rapidly accelerate to the next levels of growth and execution.”

Farhan brings over twenty years of technology business development experience to Lytics. For nearly a decade, he was Senior VP Business Development, Alliances & Sales at Webtrends, where he led its acquisition to Oracle, headed all sales and partner efforts, and managed a team of 100+ field operations professionals. He also held leadership positions at Serena Software, EarthLink, and Telemedia Networks International where he built highly effective teams, resulting in exceeding revenue forecasts, increasing customer success, and improving process and efficiencies. Farhan is entirely driven by enabling success and providing energy and clarity. This vision touches all aspects of the business – channel, product management, engineering, sales, services and marketing.

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