Most Comprehensive CDP Vendor in the Market Receives High Recognition Among Peers

RedPoint Global, a top provider of customer data platform and customer engagement technology,  announced that the company has been named the leading Customer Data Platform (CDP) vendor across several product categories in The Relevancy Group’s latest report, The Relevancy Ring – CDP Buyer’s Guide 2018. The Relevancy Group measured client satisfaction across 10 categories, where RedPoint Global received more Client Satisfaction Awards than any other vendor in the report. Specifically, RedPoint Global received two Gold Awards in the Integration and Technical Services categories, and three Silver Awards in Usability, Product Innovation, and Technical/Customer Support categories.

Touted as the “best and the brightest” by a customer in the report, RedPoint Global offers the RedPoint Customer Data Platform, the most comprehensive CDP on the market, uniquely providing brands with a single point of control over customer data. RedPoint’s customer data platform creates a Golden Record of every customer, which is a persistent, continuously updating unified profile of all customer data over the entire lifecycle that is accessible across the enterprise, to drive the most contextually relevant interactions in cadence with today’s always-on consumer.

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“While client satisfaction and overall vendor reputation often drives vendor selection, we were very impressed with the power and scalability of the RedPoint Customer Data Platform and understand why brands are eager to work with RedPoint Global,” said Nicholas Einstein, VP of Research and Principal Analyst at The Relevancy Group. “In fact, one customer surveyed in the report said that RedPoint Global, ‘is the absolute only solution in the marketplace that could meet our needs,’ underlining the company’s experience and expertise in the CDP market.”

The RedPoint Customer Data Platform provides the most powerful set of identity resolution, advanced data quality, integration, matching, and master data management (MDM) capabilities available today. In the report, The Relevancy Group called out RedPoint Global saying they are, “especially impressed by RedPoint Global’s methodology and technology in helping customers with identity resolution, which unlike other CDPs, allows for combining probabilistic and deterministic methods of identity management for both enterprise data and the martech stack.”

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“Client satisfaction is of paramount importance at RedPoint Global and it’s thrilling to see The Relevancy Group’s research reflect the enduring commitment to our customers’ success,” said Patrick Tripp, VP Product Strategy at RedPoint Global. “Brands today need a CDP to know all that is knowable about their customers across all of their touchpoints, meaning that brands need to have complete, accurate, highly precise and timely access to every data source available on each customer to more accurately personalize their experiences. As the market pioneer in CDP technology, RedPoint’s solution is the most technologically advanced available, and we are driven by our customers who are activating the insights from our CDP to deliver some of the most successful omnichannel marketing programs out there today.”

The RedPoint Customer Data Platform ingests and integrates all customer data within an enterprise. Regardless of source – batch or streaming, internal or external, structured or unstructured, transactional or demographic. With the RedPoint Customer Data Platform, brands can build and manage a single view of the customer that is fundamental to orchestrating relevant messages and actions that underpin a personalized customer experience and increase engagement. RedPoint’s solution is highly configurable with no coding required, and is accessible to all business applications and users, enabling organizations to maximize the value of their customer data.

Moreover, the RedPoint Customer Data Platform is one of three capabilities that comprise the RedPoint Customer Engagement Hub, a comprehensive solution that transforms the customer experience by giving brands a single point of control over data and customer journeys to deliver seamless, hyper-personalized interactions. The RedPoint Customer Engagement Hub also includes in-line analytics, which generates insights and next-best actions from machine learning, and intelligent orchestration, which activates customer data to consistently deliver personalized experiences in real time, across all touchpoints.

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