Following their latest acquisition news, Cvent, a market-leading meetings, events, and hospitality technology provider, has introduced Universal Appointments a new trade show-focused appointments solution. Cvent users will now be able to better manage customer and prospect appointments to increase engagement and ROI at the events they attend.

The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business.

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Cvent Helps Tracking of Event Appointments

With digital efforts making up the majority of an organization’s multichannel budgets, trade show investments come under greater executive scrutiny, making visibility into the overall value of an events programs that much more important. By tracking what net new pipeline was built or influenced through appointments made onsite, trade show managers and marketers can report back to key stakeholders on the sales opportunities created, and as a result, better quantify event ROI.

“For trade show managers who are responsible for all aspects of the event process, their primary tools are still spreadsheets or individual trade show meeting portals,” said Patrick Smith, Chief Marketing Officer at Cvent.

Patrick added, “When using these disparate tools, information gathered onsite is either lost or lives in silos within an organization, which does little to help drive sales and also impedes sales teams from following up with trade show leads quickly and efficiently.”

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How to Boost Trade Show Impact?

Universal Appointments gives trade show managers the ability to pre-book sales and executive meetings, prepare stakeholders for crucial one-on-one conversations, and deliver deeper insights into how many meetings were held onsite. Universal Appointments is a key offering in Cvent’s trade show solutions portfolio and offers trade show managers the tools they need to reduce no-shows and maximize time with customers and prospects.

Universal Appointments addresses the key pain points of trade show managers by allowing users to:

• Pre-book meetings with customers and prospects
• Effectively manage schedules for sales staff and executives onsite at trade show booths
• Better prepare sales staff and executives for critical prospect conversations by providing important pre-booking details to all stakeholders
• Reduce the number of customer and prospect no-shows, maximizing time allocated to face-to-face interactions with customers and prospects
• Report on net new or influenced pipeline resulting from trade show interactions

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Universal Appointments is currently available to all Cvent customers.

Currently, Cvent is a leading meetings, events, and hospitality software company with more than 4,000 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximize the impact of events.

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