Jahia Solutions Group, a leading global digital experience platform (DXP) provider, is hosting the webinar, “Customer Data’s Critical Impact on the DXP Landscape,” featuring Joe Cicman, Senior Analyst at Forrester on Tuesday, June 22, 2021. He is joined by Justin Sharaf, VP of Marketing at Jahia, as they assess the importance of data as part of your DXP and discuss tangible ways to optimize DXP and data strategies to align with your business goals.

Marketing Technology News: Why Our Obsession with Engagements Need to Change

“Customer Data’s Critical Impact on the DXP Landscape”

Customer data, digital experiences, and personalization are a few of the hottest topics for today’s marketers and technologists. Understanding how to successfully bridge the gap between these topics is critical for business success, and the ability to properly collect and use first-party customer data is foundational for your DXP.

This webinar discusses customer data management and customer analytics as part of your DXP, the importance of first-party data and a Customer Data Platform (CDP) in your DXP, the role of data automation in your DX stack, and why a DXP is crucial for more complex projects like portals.

Marketing Technology News: IdRamp Joins Linux Foundation Public Health Cardea Project Steering Committee