Performance lifestyle brand deploys customer data platform to identify cross-selling opportunities and increase overall brand loyalty

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, announced Rhone, the premium performance lifestyle brand, has selected Amperity as the critical foundation to maximize the value of its omnichannel customer data to deliver personalized customer experiences.

Today’s customers interact with brands across a variety of touchpoints, both online and offline, and expect a consistent and personalized experience at every point. Rhone is deploying Amperity’s AI-powered technology to intelligently link its unique brick-and-mortar environments and digital shopping for a seamless customer experience. The actionable insights Amperity provides are especially valuable as Rhone prepares for a post-cookie and privacy-first future.

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“Rhone outfits our customers for an active life lived on their terms, and we strive to offer the same personalized experience whether they interact with our brand in-store or online”

“Rhone outfits our customers for an active life lived on their terms, and we strive to offer the same personalized experience whether they interact with our brand in-store or online,” said Morris Esses, director of CRM and retention at Rhone. “Amperity provides us with the critical foundation necessary to knit together our customer data, deepen and expand the meaningful connections we’ve established with customers, and deliver tailored experiences at scale.”

With Amperity, Rhone can activate data from multiple touchpoints—including pre-purchase, point-of-sale, and post-purchase customer care—to create unified customer profiles. The customer data platform cleans, connects and shares data so the business lines that need it most can create distinctive and relevant experiences for current and prospective customers. Rhone is using Amperity to find and retain its top customers, a particular point of emphasis amid an uncertain economy.

“First-party data has never been more important to a brand’s business for not only attracting new customers, but, crucially, retaining existing ones,” said Barry Padgett, CEO at Amperity. “The customer experience is paramount, and brands must meet consumers wherever they are shopping with a seamless experience in order to deepen loyalty. By leveraging the insights from Amperity’s unified customer profiles, Rhone will be able to make every interaction unique to each customer while driving revenue growth overall.”

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