Report by independent research firms cites Terminus as “one of the few B2B-focused vendors offering a CDP and an ABM platform as complementary, standalone solutions”

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced Terminus CDP has been recognized as a leader in The Forrester New Wave™: B2B Standalone CDPs, Q4 2021 report. The report cites Terminus as “one of the few B2B-focused vendors offering a CDP and an ABM platform as complementary, standalone solutions.”

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“one of the few B2B-focused vendors offering a CDP and an ABM platform as complementary, standalone solutions.”

Terminus CDP is a leader in the report with a differentiated rating in eight of the 10 criteria evaluated including data sources and types, identity resolution, and product vision. According to the Forrester B2B New Wave report, Terminus “customers said the solution delivered high ROI and praised the accuracy of its identity graph…”

“A key strength of the Terminus solution is its proprietary identity graph, which is built from numerous first-party B2B data sources and used to optimize key capabilities for data integration, ID resolution, and profile enrichment,” stated the Forrester New Wave report.

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According to a Forrester report on the state of B2B marketing data, New Tech: B2B Marketing Data Management Solutions, Q1 2019, “Standalone CDPs are getting the lion’s share of investment,” but only 12 percent of B2B marketers have high confidence in their data.

This is because B2B CRM data is inaccurate and incomplete, and manual efforts to clean, deduplicate and activate are slow and expensive. This leads to poor conversion rates, an incomplete view of buying committees, and misleading ROI.

The Terminus CDP solves all these problems, with a complete suite of solutions including audit, cleanse, enrich, and data management backed by the industry’s largest global network of decision makers and Buying Committees. With Terminus CDP, go-to-market teams can dramatically improve data accuracy, campaign effectiveness, and reduce wasted sales cycles.

“We believe our position as a leader and differentiated rating across eight of the ten evaluated criteria is tremendously validating for Terminus CDP and the massive industry need we’re solving,” said Tim Kopp, Terminus CEO. “No doubt, Terminus CDP is changing the game for our customers. This level of data accuracy is critical for B2B GTM teams looking for a unified view into their customers. I’ve never been more confident in the future of GTM.”

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