Jumio, the leading provider of AI-powered end-to-end identity verification and eKYC solutions, today announced the addition of industry veteran Bala Kumar as chief product officer.

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“Given Jumio’s long-standing reputation as the leader in AI-based identity verification and its recent landmark funding, I’m excited to join the team to help drive ground-breaking innovation to this emerging space”

Kumar has over two decades of product management experience including, most recently, at TransUnion where he served as global vice president of products for the company’s Fraud & Identity Solutions group. In this role, Kumar helped the company roll out best-in-class ID proofing and fraud prevention solutions, helping businesses discover anomalies, assess risk and confidently identify good consumers.

“It’s never been more important for businesses to verify consumer identities with high levels of assurance, while simultaneously reducing online fraud, meeting KYC and AML regulatory mandates, and streamlining the onboarding process. Bala’s appointment as chief product officer puts us in a great position to evolve our digital identity platform strategy by delivering disruptive, world-changing technology,” said Jumio CEO Robert Prigge. “We’re excited to welcome Bala as we continue to make identity proofing the backbone of our KYX Platform and further accelerate the next phase of our growth.”

During his tenure at TransUnion, Kumar also served as chief product officer for iovation, a company acquired by TransUnion in 2018. In these roles, he developed deep subject matter expertise in digital identity and fraud prevention — experience that will prove invaluable as Jumio transforms itself into a leading digital identity platform.

“Given Jumio’s long-standing reputation as the leader in AI-based identity verification and its recent landmark funding, I’m excited to join the team to help drive ground-breaking innovation to this emerging space,” said Kumar, who is based in the U.S. “I believe in the power of data and technology to radically improve the speed, accuracy and scalability of digital identity and risk assessment. It’s an honor to join the Jumio team and help make it happen.”

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