Worldpay merchants can now provide segmented discounts and offers to valuable consumer communities like students, teachers, and the military to drive immediate sales

SheerID, the global leader in identity marketing, has joined forces with Worldpay from FIS® (NYSE: FIS), a global leader in financial services technology. The strategic partnership will enable tens of thousands of merchants on the Worldpay platform to easily provide segmented discounts and offers to consumer communities such as students, the military, teachers, healthcare workers, first responders, seniors, young adults, new movers, and more.

“Our partnership with SheerID further demonstrates our commitment to providing our merchants access to market leading technologies and service providers in the industry,” said Nicole Asling, vice president enterprise partners for Worldpay. “SheerID shares our desire to help merchants sell more, grow faster, and create meaningful connections that build customer loyalty, and we look forward to working together to mutually support customers.”

SheerID is powered by a digital verification engine with access to 20,000 authoritative data sources around the world that can instantly verify eligible consumers for exclusive segmented offers. Leading global brands have found that verifying audiences for exclusive offers with SheerID generates three times the conversion of their typical campaigns and a return on ad spend (ROAS) of 20:1 or higher.

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“Our strategic partnership with Worldpay enables Worldpay’s merchants to access our audience verification service to help them drive significant business outcomes”

SheerID’s service combines powerful sub-second verification performance, a low-code ecommerce integration, and the following capabilities to help merchants on the Worldpay platform generate incremental sales:

• Instant verification of eligible consumers via authoritative sources
• In-brand consumer experience to improve conversion
• Ownership of zero-party data for future marketing and sales
• Seamless brand and design integration
• ROI reporting that tracks conversion, revenue and AOV impact

These capabilities will allow Worldpay merchants to verify customers along multiple steps of the customer journey by extending special offers at different times during the shopping experience – through a landing page, during checkout, or after registering for a loyalty program, for example.

“Our strategic partnership with Worldpay enables Worldpay’s merchants to access our audience verification service to help them drive significant business outcomes,” said Jake Weatherly, chief executive officer at SheerID. “Providing offers to valuable consumer communities like students, teachers, and the military is a proven strategy to drive immediate sales, and, in the cookieless future, online merchants will increasingly rely on privacy-compliant zero-party data marketing solutions like this to drive both consumer acquisition and retention.”

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