Survey: 97% of Enterprises Seek to Accelerate Data Transformation, with Time Spent on Data Preparation A Barrier to Insights-Driven Decision-Making

Survey: 97% of Enterprises Seek to Accelerate Data Transformation, with Time Spent on Data Preparation A Barrier to Insights-Driven Decision-Making
Data ownership and control identified as top challenges in getting data analytics projects to production, citing time-to-value and the ability to provide self-service as drivers for success

Matillion, the leading provider of data transformation for cloud data warehouses (CDWs), and IDG Research have released findings of an IDG Research MarketPulse survey, “Gaining Time, Savings, and Insights via Cloud-Powered Data Transformation.” The research exposes the challenges companies face in leveraging enterprise data for analytics and identifies data portability, time-to-value, and self-service for business users as top requirements to address these challenges.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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