New Capabilities and Ease of Access Will Fuel Advanced Advertising Performance on Every Platform and Screen

Advocado, a cross-media data management platform (DMP) fueling advertising performance, announced a suite of new capabilities and features for its platform that deliver entirely new data, analytics, attribution and advanced applications to advertisers worldwide.

With a focus on uncovering new and actionable real-time, real-world data, the updates not only simplify how advertisers, agencies and channel partners can leverage Advocado’s data and solutions, but also enable powerful new tools that can greatly increase engagement and ROI for cross-media ad campaigns.

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“With the hyperbolic rise of data, media channels and unrealistic expectations, marketing leaders are under greater pressure than ever and finding it increasingly challenging to prove ROI,” said Brian Handrigan, CEO, Advocado. “Without a doubt, today’s advertisers, brands and CMOs require an advanced solution, and with the new enhancements to our platform, Advocado is uniquely positioned to help our customers execute their most successful campaigns and, importantly, make their mark in the industry.”

Advocado’s platform offers the most robust, real-time TV data signals via its patented watermark technology, natural language processing, automated content recognition, and real-time weather to connect offline and online audience data. This unique data, which only Advocado can provide, fills critical visibility gaps to most effectively target multi-screen campaigns, maximize ROI, and ultimately reveal and influence the entire customer journey.

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With the new updates and advanced offerings, Advocado’s customers now have access to:

• Data-only Subscription: Advocado’s proprietary data can be integrated with open data sources and used to augment in-house data platforms that measure campaign effectiveness, custom attribution, and more
• “Out-of-the-Box” Analytics: A simple, plug-and-play solution offering advanced deterministic-, lift- and Machine Learning-based cross-screen attribution models and ready-to-use analytics
• Instant Actions with Advocado Activate: Expanded capabilities to include signals from not only Advocado’s patented Veil watermark, but also automatic content recognition, weather signals, and live stream natural language processing to trigger micro-moment actions across search, social & shopping platforms

Using Advocado’s platform, customers have achieved as much 11x return on ROI, a 390% increase in conversion, and a 400% increase in leads.

Using key words and TV networks that are most relevant to your target audience, Advocado can automatically detect and activate digital campaigns on search, social, and programmatic platforms within seconds to maximize audience engagement on every platform. Before Advocado, there was no way for advertisers to surgically adjust digital campaigns in perfect sync with their TV commercials running.

Available to advertisers worldwide, Advocado helps power over 210 local U.S. markets and is the most robust real-time TV ad insights platform available to date.

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