Bloomreach, a leader in Commerce Experience™, today announced that Bloomreach Engagement, the company’s Customer Data and Experience Platform (CDXP), has been selected to drive personalized customer experiences at scale for Boohoo Group plc. Boohoo is a leading e-commerce group with a portfolio of 13 market-leading brands that bring clothing, shoes, accessories, beauty, and homeware to millions of customers across the globe.

Bloomreach’s AI-powered CDXP unifies data from all customer touchpoints, which will provide a single customer view across Boohoo’s 13 online brands, including Boohoo, PrettyLittleThing, and Debenhams. Powered by this data, Bloomreach Engagement will allow Boohoo to build personalized customer journeys across all channels, enhancing the customer experience and driving real results.

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Bloomreach was selected through an open, competitive RFP process, through which Boohoo originally sought an email service provider (ESP). Upon showcasing its ability to not only enhance customer communications but to also drive a more consistent and personalized customer journey, Bloomreach was selected to implement its Engagement pillar, which offers a CDP in addition to email campaigns, mobile push notifications, app tracking, SMS, and more.

“We were impressed with Bloomreach’s technology and retail experience,” said Sophie Rustill, Senior Retention Manager, Boohoo. “We’re looking forward to working with Bloomreach to further enhance our relationships with customers whilst growing the business.”

“We’re thrilled to implement Bloomreach solutions across the entire Boohoo portfolio, helping to create customer journeys that are not only personalized and consistent but also relevant to the real-time behavior of Boohoo customers around the world,” said Raj De Datta, Co-Founder and CEO of Bloomreach. “We know our solutions will go a long way in driving value for the Boohoo team, and we look forward to a long, successful partnership ahead.”