Acquisition and launch of Prague firm broadens Adastra’s data capabilities through design-thinking and user experience

Adastra Group, a global leader in data management and analytics, announced the launch of its newest division, Proboston North America, a company focused on a full-service approach to digital media for business. This latest addition to the Adastra roster provides greater insight across the full spectrum of digital business, combining Digital Transformation, user friendliness and digital marketing under one roof for startups and established businesses alike.

Adastra, a company with shared European and North American headquarters (including offices in Toronto, Markham, Calgary and Detroit) acquired Prague-based company, Proboston in 2018 to tap into its creative UX design capabilities and bolster Adastra’s data and digital expertise. Today’s launch of Proboston means the company can support the vast ecosystem of startup accelerators and incubators across Canada and the United States while also offering seamless digital and design capabilities to its existing client base as well as franchises and new businesses.

“With the addition of Proboston, we are able to offer our existing customer base and startups a unified digital strategy,” said Darren Edery, CEO, Adastra Corporation. “Proboston will support the market across the full spectrum of the digital business, and help startups grow their businesses quickly and effectively. While data has always been at the core of what Adastra does, the creative element allows us to engage this community and its specific needs.”

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Proboston is designed to help build and grow successful organizations and is targeting the entrepreneur community with specialized packages for standard branding, website and data services as a foundation for marketing and digital strategies.

“Comprehensive capabilities surrounding data, design and creative as well as technical platform development, are skills that are usually scattered among various agencies,” Filip Libal, CEO at Proboston and Group Marketing Director at Adastra. “Addressing the fragmented digital offerings throughout the sector, Adastra and Proboston will offer comprehensive packages that reflect a full-service approach to digital transformation.”

Proboston harnesses Adastra’s services to help businesses unlock valuable insights from their data and foster growth. The company will build on Adastra’s global expertise in data-driven solutions while emphasizing the universal importance of a seamless user experience, user interface and strong design elements.

The customer experience and journey are critical in modern society. Proboston’s next-level design creativity, combined with the technical skills of Adastra’s mobile app and web application practice, offers something truly unique not offered in the current market.

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Data-Driven, AI Enhanced, Personalized Marketing Videos

Together, Proboston and Adastra are also launching AmetIO, the first personalized marketing video solution that uses AI to optimize branding and marketing campaigns. AmetIO leverages the power of the Cloud to personalize content at scale and tell a visual story that engages consumers at an individual level.

The combination of AI and digital design enables both cost-effective marketing campaigns and conversion rates that are exponentially higher than traditional digital marketing. T-Mobile, an early adopter of the solution, has emphasized AmetIO’s effectiveness following its first AmetIO-driven campaign.

“We were looking for a way to improve the effectiveness of our email communication to our customers when we found AmetIO,” said Jakub Peterka, Senior Online Marketing Specialist at T-Mobile. “Our first marketing campaign with Ametio resulted in four times our regular rate of acquisitions.”

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