Multi-award-winning data technology specialist Fusionex has been awarded a multi-year deal with one of the leading international corporate groups to modernize their current customer engagement approach by reimagining the entire customer journey through the use of advanced digital technologies.

The client is a decades-old hypermarket and financial services group with an estimated 300 consolidated subsidiaries and affiliated companies internationally. Apart from being one of the largest retail chains in the region, the client is also involved in other ventures such as shopping center development, credit card services and specialty store operations, to name a few.

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Fusionex will be providing the client with state-of-the-art solutions that leverage Artificial Intelligence (AI), Machine Learning and Big Data Management, to augment customer engagement, optimize business processes and develop a data-driven culture. This collaboration will help drive the client’s digital strategies in predicting and meeting the demands of today’s tech-savvy and time-sensitive customers – and in doing so, enhance the total customer experience.

The client’s broad range of financial credit services and customer transactions have to date, already generated vast amounts of data. Through its Big Data Analytics platform, Fusionex will be helping them derive invaluable insights from their data. This in turn can be used to allow the client’s marketing and merchandising department to shape innovative ideas to better serve their customers through targeted marketing and personalized shopping engagement campaigns.

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As Fusionex’s technology will be integrated into the client’s environment, the platform will also leverage Fusionex’s powerful AI and Machine Learning capabilities to help create a more seamless and transparent journey for the customers. Upon launching the platform, customers will be presented with only campaigns and promotions that interest them. This powerful approach will enable the client to enrich their products and services with relative ease; converting visitors into buyers, and thus generating more revenue and overall customer spend.

“We are delighted to be working with the client in a bid to help deliver innovative solutions that will allow their core operations to make a quantum leap forward. In every market, the client is guided by their unchanging philosophy to surpass expectations by satisfying the ever-changing needs and desires of their consumers. Through this collaboration, we look forward to demonstrating the true power of advanced technologies to help the client succeed on their digital transformation journey,” said Fusionex Group CEO Dato’ Seri Ivan Teh.

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