Former Vice President of Global Search for Microsoft Will Accelerate Product Development Velocity, Strengthen Platform Capabilities, and Scale LiveRamp’s Global Business  

Chief Technology Officer, Mohsin Hussain, Elevated, and Will Report Directly to CEO

LiveRamp®, the leading data connectivity platform, today announced it has hired David Pann as chief product officer (CPO). With a career spanning more than 25 years in the software industry, Pann has proven experience building world-class products, services, and marketplaces for global businesses, generating billions of dollars in advertising spend. Most recently he served as the vice president responsible for Microsoft’s Global Search Advertising Business.

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“Both David and Mohsin possess tremendous technical acumen. But perhaps even more importantly, they also have an unparalleled reputation for nurturing top-performing teams, mentoring talent, and developing leaders. I’m confident these strategic additions to our leadership team will complement our existing organization and culture seamlessly.”

“As companies grow, so does product and technical complexity. At both Yahoo! And Microsoft, David successfully led major platform evolutions, while accelerating the rate of innovation and expertly navigating these complexities,” said Scott Howe, LiveRamp CEO. “He brings a wealth of experience building and scaling world-class platforms, and developing exceptional teams – something I can personally attest to, given our shared lineage at Microsoft. I am confident he will be the ultimate advocate and champion, not only for our global customers, but for our people as well, who are the very heart of LiveRamp’s success and market leadership.”

Pann will oversee product design, innovation, and long-term strategy for LiveRamp’s portfolio of products, in addition to spearheading platform-level differentiation. He will play a critical role in LiveRamp’s global expansion and exploration into new verticals beyond advertising and marketing.

David has been leading product organizations since the beginning of the internet, having started his career as product manager, and eventually senior director, at Netscape Communications. Further, prior to Microsoft, Pann served as Vice President and General Manager of the North American Search Advertising Marketplace at Yahoo!. He has held several senior roles at NetIQ Corporation, including a stint as the vice president and general manager of the VoIP business unit, where he was responsible for the division’s products, marketing, and strategic relationships.

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“I’ve had the opportunity to build a successful career that intersects both the global enterprise software and advertising industries. Subsequently, I think that gives me a unique lens through which to view and shape the business moving forward,” said Pann. “As LiveRamp continues to invest in user experience, real-time capabilities, and rapid extension of use cases and APIs, I believe we’re in a position to deliver the tools, technology and secure infrastructure our customers need to better harness the power of data. I look forward to helping LiveRamp achieve this, while simultaneously enabling our customers to realize greater business results and outcomes.”

LiveRamp has also elevated Mohsin Hussain. Hussain, who has been serving as LiveRamp’s chief technology officer (CTO) for the past year, will now report directly to CEO, Scott Howe. During his tenure as CTO, Hussain has worked tirelessly to fortify LiveRamp’s global engineering team, contributing critical oversight to modernize, modularize, and integrate cutting-edge technology into LiveRamp’s solutions. He was instrumental in several key acquisitions – DataFleets and Diablo.ai – which collectively accelerated LiveRamp’s roadmap for privacy-preserving technology, distributed data collaboration, and first-party identity management. He also helped oversee the development and introduction of LiveRamp’s developer portal: a centralized location for developers to access technical resources and tools to transform customer experiences with LiveRamp APIs.

Hussain brings with him more than 25 years of experience in engineering, leadership, and innovation, and an extensive technical background in software and distributed systems, data science, machine learning, cloud infrastructure and data analytics. His career has spanned engineering leadership roles across Netscape, AOL, Siebel, and SunPower, with 18 collective patents granted throughout his tenure. Before LiveRamp, he spent four years as senior vice president leading the US engineering organization at Criteo where he managed several successful acquisitions, including Criteo’s biggest acquisition, Hooklogic.

Like Pann, Hussain is passionate about people development, cultivating empowerment-based engineering culture, building agile teams for fast learning and iterating, and promoting the organization’s Diversity, Inclusion and Belonging (DIB) program.

Scott Howe added, “Both David and Mohsin possess tremendous technical acumen. But perhaps even more importantly, they also have an unparalleled reputation for nurturing top-performing teams, mentoring talent, and developing leaders. I’m confident these strategic additions to our leadership team will complement our existing organization and culture seamlessly.”

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