Industry resource highlights importance of global customer data tools for DBAs, developers, and direct marketers

Melissa, a leading provider of global data quality and address management solutions, today announced availability of its 2022 Melissa Solutions Catalog highlighting the company’s comprehensive suite of solutions and services that help keep customer data clean, up-to-date, and enriched for the greatest insights and most efficient business practices.

Marketing Technology News: Content Promotion Tools that Are Thriving in the B2B Marketplace

“Our annual catalog offers the full scope of smart, sharp tools that help organizations worldwide proactively maximize the inherent business value of customer contact data,” said Bud Walker, vice president of enterprise sales and strategy, Melissa. “The address is truly the foundation to data-driven success – whether it’s improved customer engagement, critical fraud detection, or smooth and profitable overall business operations. Through decades of experience, unmatched technology, and a growing global footprint, Melissa has earned its status as the Address Experts. Our address verification tools offer proprietary capabilities that simply cannot be matched.”

Marketing Technology News: MarTech Interview with Tracey Ryan O’Connor, Group Vice President at Qubit, (a Coveo company)

Melissa’s Solutions Catalog features the data quality, enrichment, and identity verification solutions powering compliance, fraud prevention, sales, customer engagement, and analytics. Developed as an industry resource for database administrators and developers alike, this catalog highlights tools that clean, verify, update, dedupe, and enrich customer contact data. Capabilities can be implemented at any point in the data chain and are designed to ensure all your global ‘people’ data – addresses, names, phones, and emails – are validated, updated, and standardized. Deployments are flexible, available in on-premise, web service, secure FTP processing, and software as a service (SaaS) delivery options.

Marketing Technology News: MarTech Interview with Matt Colebourne, CEO at Searchmetrics