The independent platform helps marketers future proof their campaigns in a first-party ID world

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, announced that the company is a winner of the 2022 AdExchanger Awards for Best Identity Tech and Best Privacy Tech. The wins were announced at the Programmatic I/O awards gala in New York City on October 17. The prestigious award signals the emergence of privacy and identity as a key programmatic advertising category.

Adform creates solutions for the modern marketer. With third-party cookies to be discontinued, advertisers and publishers are looking for ways to reach their audiences online in a consistent, transparent, and privacy-compliant way. Adform’s ID Fusion is an agnostic solution, combining publishers’ first-party IDs with advertisers’ customer data, that makes sense of online users’ identities. It helps unlock scale for frequency capping, audience targeting, and reporting.

Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva

ID Fusion equips marketers with greater reach across millions of new users to significantly dial up return on ad spend. The average improvement when utilizing first-party IDs is at least a twofold increase in click-through rates and a twofold increase in conversion rates on media bought within Safari and Firefox.

“Privacy and identity are increasingly important to marketers. Adform’s innovative, transparent, privacy-first approach gives brands insight into media performance. We are thrilled that AdExchanger recognizes Adform for our approach in helping advertisers be privacy-compliant and transition to a privacy-secure future with first-party IDs at scale,” said John Piccone, Adform’s Regional President, Americas.

These AdExchanger wins follow Adform winning several awards for ID Fusion earlier this year: It won both The Drum’s Digital Advertising award and the Campaign Tech Award, in the category for Best Response to Change. It also won the iF design award for User Experience in the Communication UX category, with Adform FLOW.

Marketing Technology News: How Smart App Developers are Growing Their IDFA User Base