Manage and track cookie consent to comply with privacy regulations and deliver data transparency to customers

BigID, the leading data intelligence platform that enables organizations to know their enterprise data and take action for privacy, security, and governance, today announced the release of cookie consent for BigID.me, a privacy-on-demand solution to manage data rights and preferences. Cookie consent enables organizations to comply with global privacy regulations by collecting user consent before tracking data.

Marketing Technology News:Nextup.ai Launches Jira Integration+ for Microsoft Teams,…

Global privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), has made it mandatory for websites to capture consent from visitors and allow them to control their data privacy preferences. According to 451 Research, part of S&P Global Market Intelligence, 81% of consumers are less likely to shop with a brand or merchant in the future if they are not given the option to opt in or out of cookies when using their website or app.¹ Consumers have become more aware of data privacy and expect transparency on what personal data is being collected and how it is being used.

BigID.me’s cookie consent management allows organizations to build trust with customers and simplify global privacy compliance:

• Automate website scanning to manage and categorize third party cookies and trackers
• Customize the cookie banner with regulations by user location and language
• Store and track all records of consent for audits

“Despite the panic over the coming “cookiepocolypse”, this sort of tracking is still a central component for any modern-day enterprise – and thus any privacy program,” said Heather Federman, Chief Privacy Officer at BigID. “BigID.me enables privacy teams to simplify and centralize this process by having a one-stop for managing all consent preference capabilities.”

Marketing Technology News: Marketing Technology Highlights of The Week: Featuring DatChat, Tatari, Freewheel, HG Insights and…