Marketing Technology Highlights of The Week: Featuring DatChat, Tatari, Freewheel, HG Insights and more!

What marketing practices and martech trends will dominate the online ad and marketing industry through 2022? Catch what the leaders think along with the latest in martech in this weekly highlight:

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MarTech Quote-of-the-Week!

As more and more areas of marketing move towards full digitisation, performance marketing will get increasingly complex, especially with areas like the ever changing cookie rules and the ever moving world of martech available to companies.  

Paul Lewis, CMO at Adzuna 

Top MarTech News of The Week: 28th March to 01st April

MarTech QnA with the Expert

Sara-Luckow_MarTech Interview with Channel Factory
Read More!

Invest in martech/adtech stacks that allow for flexibility and quick changes, enabling campaigns to keep up with changes in public trends. B2B marketers and advertisers’ goal should be helping brands become aware of the various options available and levers to pull, but make getting to a decision simple. If you overengineer a solution to an ask or challenge, is the time spent worth the bottom line ROI? Aim for bespoke – but streamlined!

MarTech Articles on Web Accessibility, Immersive Customer Experiences, Omnichannel Personalization and more…!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 118: The Power of Chatbots in B2B Tech with Chris Maeda, co-founder and CTO at Botco.ai

Episode 117: Marketing Best Practices to Follow Through 2022 with Katie Foote, CMO at Drift

Episode 116: The Impact of CX Automation in Sales and Marketing with Adam Johnson, SVP, Sales at ActiveCampaign

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