Freewheel

New Findings From a Survey Conducted by Freewheel and Advertiser Perceptions Reveal That Spend Optimism for Over-The-Top (OTT)/CTV and Addressable TV Has Skyrocketed Over the Past Year FreeWheel, A Comcast Company, announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences. Among these solutions, OTT/CTV was purchased by the highest percentage (66%) of advertisers over the past month. Addressable TV (household-level…

Rooke Joins from Comcast Advertising’s Freewheel, Where He Most Recently Spearheaded the Company’s Publisher-Focused Technology Business Effectv, the advertising sales division of Comcast Cable, announced that it has appointed James Rooke as the company’s new general manager, effective January 1, 2020. “At Effectv, we’re at the forefront of an exciting and interesting time in the company’s history and future: We’re leading the organization – and industry – into a new era of audience-driven growth, and we sought a leader…

Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any Other Medium over the Next 12 Months FreeWheel, A Comcast Company, announced the results from a survey of its Strata platform users — most of whom are specialists in local media planning and buying — focused on understanding changes in their advertising strategies in the increasingly fragmented media landscape. Results showed that these agencies are looking at data-driven and advanced TV solutions to…

Whitticom, Who Joins from WPP’s GroupM, Will Lead FreeWheel’s Product Strategy, Management, Design and Development FreeWheel, A Comcast Company, announced that it has appointed Jon Whitticom as chief product officer. In this role, Whitticom will oversee and define FreeWheel’s product vision, strategy, design and development. He will also lead FreeWheel’s global product team, ensuring that the company continues to pioneer and innovate new solutions and offerings that meet the needs of clients and propel the industry…

Linking Basis by Centro with FreeWheel’s Strata Platform for Finance Management  Centro, a global provider of advertising technology, announced the availability of a two-way API integration with FreeWheel, A Comcast Company, to deliver end-to-end digital media automation. The pairing of Basis by Centro, a comprehensive digital media activation and management platform, with FreeWheel’s Strata platform for finance management empowers agencies to maintain strong cash flow by streamlining the reconciliation, billing and…

Audience Targeted AD Views Grew 82%, Fueled by an Industry Trend and Movement Toward Interoperability, Which, in Turn, Are Driving the Scale, Sophistication, Simplicity – and Growth – of Premium Video FreeWheel, A Comcast Company, announced the release of its Q2 Video Marketplace Report (VMR). This quarterly publication analyzes the changing dynamics of how advertisers, publishers and distributors are utilizing ad supported premium video. One of the major themes of this quarter’s report is the role that industry…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that Comscore Vice Chairman, Bill Livek will participate on the "Making Measurement Meaningful" panel at the FreeWheel #NOWYOUCANNES experience during the Cannes Lions 66th International Festival of Creativity. The panel will take place on the FreeWheel Main Stage, located at Plage Goéland in Cannes, on June 19, 2019 at 10:10 a.m. Central European Summer Time. Marketing Technology News: AdQuick.com Releases Campaign…

Presents New Research That Shows Advertisers Eager to Apply Data to TV Advertising; Survey Finds Advertisers Expect 40% of Their TV Advertising Will Be Data-Enabled by 2020 Blockgraph, an industry initiative spearheaded to date by FreeWheel, A Comcast Company, in partnership with industry partners, released a new whitepaper entitled Building the Future of Data Driven TV: The Quest to Create a Safe Identity Layer for the Industry. “At Blockgraph, we spend our days helping the TV industry realize its full data-driven…

Blockgraph Is an Industry Initiative Designed to Create a Secure Way to Use Data and Share Information FreeWheel, A Comcast Company, announced that it has appointed Utpal Kalita as chief technology officer and vice president, engineering, for Blockgraph, an industry initiative designed to create a secure way to use data and share information. “As we looked for a CTO to help us realize our transformative vision, it was critical to find a leader with a strong track record of leading and inspiring teams to pioneer and build…

End-To-End Automated Buying Within the Strata Platform Removes Common Barriers to Buying Premium OTT Video FreeWheel, A Comcast Company, announced that its FreeWheel Advertisers division has launched new OTT buying capabilities for agencies and advertisers. FreeWheel Advertisers’ network of 1,200-plus agencies using the Strata platform can now programmatically access the full OTT marketplace through exchanges and direct premium publisher integrations. “Our clients are very interested in tapping into new opportunities to…

New Integration Allows Hearst to Maximize Premium Content Advantage Through FreeWheel Technology and Marketplace Partnership Hearst Television, a subsidiary of Hearst, and FreeWheel, A Comcast Company, announced that they have partnered to offer a scalable, premium over-the-top (OTT) video solution to advertisers. Hearst Anyscreen, Hearst Television’s OTT advertising product, will use FreeWheel’s Monetization and Revenue Management (MRM) platform to enhance and expand access to premium OTT video inventory. This will allow…

Companies at Launch Include Disney’s Media Networks, Turner, Xandr, Comcast’s FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television, AMC Networks, VIZIO and Inscape America’s top media and technology companies, in collaboration with US smart TV company VIZIO, announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs. The effort will open up a direct dynamic ad- management pathway between content owners and TV devices.…

Advertisers Can Now Seamlessly Reach CTV, OTT-TV and Digital Video Audiences at Scale to Improve Brand Experiences and Marketing Outcomes Nielsen and FreeWheel, A Comcast Company have expanded their relationship to include the Nielsen Data Management Platform, Nielsen’s industry-leading omnichannel marketing technology. Using the Nielsen DMP, Freewheel Markets can now seamlessly analyze, build and target advanced audiences across connected TV (CTV), over-the-top (OTT) and digital video. The Nielsen DMP provides…

Aggregates Premium OTT and VOD Inventory from Freewheel’s Supply Partners to Target Tv-Sized Audiences and Drive Better Results for Marketers FreeWheel, A Comcast Company, announced the launch of FreeWheel’s DRIVE, a suite of advanced advertising solutions designed to help marketers reach consumers across emerging forms of TV, including Over-the-Top (OTT), Set-top Box Video on Demand (STB VOD) and digital video, using advanced data and measurement capabilities. “The changing consumption pattern of premium video is…

Leading Premium Digital Video Ad Servers to Use Audience Measurement Provider’s Viewable Demographics and Invalid Traffic Detection Solution Nielsen announced that FreeWheel and Innovid will integrate the measurement leader's new Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both leading premium video ad servers will be able to provide marketers with greater confidence in their digital…

Publishers using FreeWheel's video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Integral Ad Science (IAS) announces a partnership with FreeWheel’s ad management platform that allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud. The solution is globally available across Video Ad Serving Template (VAST) and Video Player Ad Interface Definition (VPAID) inventory across desktop and mobile web. “We are excited to…

Sets In Motion Strategy to Enable Media Companies to More Easily Sell Premium Content Flexibly Across Screens & Channels Through a Interoperable Framework As premium content continues to differentiate its value to advertisers relative to other media options, buyers are increasingly wanting to simplify how they execute media campaigns across platforms with simplicity at scale. This means one buy, targeting any audience, executed across digital and linear, with one performance report. Through a technology initiative…

Effort To Help Television Ecosystem Unlock Additional Impressions And Value Across OTT And STB VOD Inventory Nielsen and FreeWheel, a Comcast Company, announced plans to expand measurement to over-the-top and set-top box video on demand inventory. This effort will enhance the value of the television ecosystem through additional data-enabled, targetable premium digital video platforms for programmers, MVPDs, agencies and advertisers to effectively reach consumers. This announcement comes six months after Nielsen announced…

Video Monetization Report (VMR) Points Towards the Growing Love for OTT & VOD FreeWheel, recently revealed the findings of VMR of Q4 2017 which basically pointed towards the love of live viewing. Marketers followed up with the audience and saw a promising growth in numbers of Ad views across the US and Europe. This change facilitated publishers, operators, marketers to effectively target the audiences with innovative methods. The data from the VMR presented these major trends and shifts: Over The Top and Video on…