TEGNA Extends Multi-Faceted Partnership with FreeWheel
Partnership enables enhanced, automated access for media buyers to Premion’s CTV/OTT ad platform
TEGNA, Inc. and FreeWheel, a Comcast Company, announced a new multi-year deal to further transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion.
Under the terms of the deal, TEGNA will continue working with FreeWheel to help enhance business operations in several different ways, including using FreeWheel’s Strata platform to process electronic orders through…