Freewheel

McKee to lead the tech company’s efforts to transform the TV landscape by connecting buyers and sellers of premium video advertising. FreeWheel named Mark McKee as General Manager, effective immediately. Marketing Technology News:…
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FreeWheel’s vision to simplify TV buying and selling comes closer to fruition with the availability of enhanced programmatic buying features within its platform. FreeWheel announced that it has integrated a key set of technologies into its…
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Through a new partnership, CUMULUS MEDIA will surface podcast titles, lineups, and metrics measured by Triton Digital in the Strata media buying platform. FreeWheel, a Comcast Company, announced partnerships with CUMULUS MEDIA and Triton…
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FreeWheel, A Comcast Company that provides global technology solutions for the future of television advertising, announced that it has appointed Hong Cai as general manager of the company’s Beijing office and vice president of…
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FreeWheel, A Comcast Company and video advertising software provider, today announced the promotion of Virginie Dremeaux to Vice President of Marketing and Communications. Based in Paris, Dremeaux will be responsible for leading and…
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Technology integration will allow advertisers to easily buy ads across Redbox streaming services including Ad Supported Video on Demand (AVOD) and FAST (Free Ad Supported Television) channels Redbox, a leading entertainment…
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Strategus’s CTV programmatic offering provides additional targeting and attribution solutions for 1,100+ agencies using FreeWheel’s Strata platform. Strategus, the ad-tech industry’s first programmatic CTV managed services provider, has…
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With new integrations, product enhancements, and educational resources focused on the customer, Deltek WorkBook shows that it is the agency management system of choice. Deltek, the leading global provider of software and information…
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Additionally, fueled by buyers seeking flexibility, programmatic also emerged as a main theme during this year’s upfronts, as evidenced by its 84% YOY growth, and is expected to remain a key trend moving forward. FreeWheel, A Comcast…
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LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach Meet Specifications, Working With VIZIO to Expand Local and National Addressable TV Implementations Across the OAR Open Addressable TV Standard VIZIO …
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New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for advertisers. Comcast and Charter Communications currently…
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https://youtu.be/Xps7iGfcDOk Premium content is worth every penny it ingests. The ad technology and data management platforms working in tandem to make such premium content retain their dollar value are equally valuable. FreeWheel,…
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Partnership enables enhanced, automated access for media buyers to Premion’s CTV/OTT ad platform TEGNA, Inc. and FreeWheel, a Comcast Company, announced a new multi-year deal to further transform and automate the way TEGNA’s buyers and…
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Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem FreeWheel announced that it has agreed to acquire Beeswax, a software as a service (SaaS) advertising company. The…
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The NBCUniversal Owned Television Stations division signs multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot On’s premium OTT/CTV inventory The NBCUniversal Owned Television Stations (owned…
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Advertisers Can Efficiently Access Nexstar’s Digital Audience of 106 Million Monthly Uniques and the Broadcast Industry’s Widest Reach to 63% of US TV Households Agreement with FreeWheel’s Strata Platform Offers Best-in-Class Capabilities…
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New Solution Enables Content Owners and Distributors to Sell Set-Top-Box (STB) Video-On-Demand (VOD) Inventory Programmatically Opens New Demand Channels for STB VOD, Allows More Unified Buying Across All Premium Video Today, Comcast…
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New Joint Venture Focuses on Helping Marketers Use Audience Insights for Advanced TV and Premium Video Advertising Blockgraph platform allows users to provide deidentified insights to advertisers for media planning and measurement, while…
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White Ops Advertising Integrity and pre-bid technology enables FreeWheel to fully protect its inventory across all screens from sophisticated bots, invalid traffic and fraudulent impressions FreeWheel, A Comcast Company, and White Ops,…
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As Programmatic Video Advertising Grows, Buyers and Sellers of Premium Video Rely on Technology to Optimize Across Sales Channels NBCUniversal and The Trade Desk Are Among Those Tapping FreeWheel’s Technology to Improve Performance for…
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