New Findings From a Survey Conducted by Freewheel and Advertiser Perceptions Reveal That Spend Optimism for Over-The-Top (OTT)/CTV and Addressable …
Comcast Advertising Appoints James Rooke to Lead Effectv
Rooke Joins from Comcast Advertising’s Freewheel, Where He Most Recently Spearheaded the Company’s Publisher-Focused Technology Business Effectv, the advertising sales …
Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey
Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any …
FreeWheel Appoints Jon Whitticom as Chief Product Officer
Whitticom, Who Joins from WPP’s GroupM, Will Lead FreeWheel’s Product Strategy, Management, Design and Development FreeWheel, A Comcast Company, announced …
Centro and FreeWheel Release Two-Way API Integration for End-to-End Digital Media Automation
Linking Basis by Centro with FreeWheel’s Strata Platform for Finance Management Centro, a global provider of advertising technology, announced the …
New FreeWheel Research Finds That Partnerships and Interoperability Are Driving the Growth of Audience Targeted Campaigns
Audience Targeted AD Views Grew 82%, Fueled by an Industry Trend and Movement Toward Interoperability, Which, in Turn, Are Driving …
Comscore Vice Chairman, Bill Livek to Participate in Measurement Panel on FreeWheel Main Stage During Cannes Lions 66th International Festival of Creativity
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that Comscore Vice Chairman, Bill Livek will …
FreeWheel’s Blockgraph Outlines New Path for Building the Future of Data-Driven TV
Presents New Research That Shows Advertisers Eager to Apply Data to TV Advertising; Survey Finds Advertisers Expect 40% of Their …
FreeWheel Appoints Utpal Kalita as Chief Technology Officer for Blockgraph
Blockgraph Is an Industry Initiative Designed to Create a Secure Way to Use Data and Share Information FreeWheel, A Comcast …
FreeWheel Announces Programmatic OTT Offering for Local TV Buyers
End-To-End Automated Buying Within the Strata Platform Removes Common Barriers to Buying Premium OTT Video FreeWheel, A Comcast Company, announced …
Hearst Television Taps FreeWheel to Help Bring Scalable, Premium Over-The-Top Video Solution to Advertisers
New Integration Allows Hearst to Maximize Premium Content Advantage Through FreeWheel Technology and Marketplace Partnership Hearst Television, a subsidiary of …
Leading Media Companies, Smart TV Maker VIZIO Come Together for “Project OAR” – A Consortium Dedicated to Establishing an Addressable Advertising Standard
Companies at Launch Include Disney’s Media Networks, Turner, Xandr, Comcast’s FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television, AMC Networks, VIZIO …
Freewheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens
Advertisers Can Now Seamlessly Reach CTV, OTT-TV and Digital Video Audiences at Scale to Improve Brand Experiences and Marketing Outcomes …
FreeWheel Launches DRIVE—a Comprehensive Advertising Solution Designed to Reach Consumers Across the New TV Landscape
Aggregates Premium OTT and VOD Inventory from Freewheel’s Supply Partners to Target Tv-Sized Audiences and Drive Better Results for Marketers …
FreeWheel and Innovid Integrate New Nielsen Qualified Ad Audience Solution
Leading Premium Digital Video Ad Servers to Use Audience Measurement Provider’s Viewable Demographics and Invalid Traffic Detection Solution Nielsen announced that FreeWheel and Innovid will integrate the measurement leader’s new Qualified Ad Audience solution in Nielsen …
Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to Measure Premium Video Inventory Against Viewability, Brand Safety and Fraud
Publishers using FreeWheel‘s video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Integral …
Operative Launches “Premium at Scale” Initiative To Accelerate Path For Media Companies To Manage Multi-Channel Media
Sets In Motion Strategy to Enable Media Companies to More Easily Sell Premium Content Flexibly Across Screens & Channels Through …
Nielsen And FreeWheel To Expand Measurement Across Over-The-Top And Set-Top Box Video On Demand Inventory
Effort To Help Television Ecosystem Unlock Additional Impressions And Value Across OTT And STB VOD Inventory Nielsen and FreeWheel, a …
FreeWheel VMR Report: Premium Video On Demand Dominated Q4 2017
Video Monetization Report (VMR) Points Towards the Growing Love for OTT & VOD FreeWheel, recently revealed the findings of VMR …