Freewheel

The integration and accompanying capabilities will allow advertisers to manage their campaigns transparently and without waste across 90% of the premium video ad ecosystem BLOCKBOARD, a leading ad tech company built with enhanced features…
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Report provides detailed rankings for ad sellers across Roku and Amazon Fire TV app stores - including breakdowns by region and device - and highlights Magnite, Comcast's FreeWheel, Xandr as top ad platforms based on CTV open programmatic…
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FreeWheel to help Estrella Drive Value and Monetization for its Valuable connected TV Hispanic audience Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Hispanic audience in the US,…
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Comcast has announced the appointment of Chris Rouser as Senior Vice President of Human Resources at its Central Division Headquarters in Atlanta, Georgia. In this role, Rouser provides strategic leadership and direction for human…
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This new, improved capability unifies sales channels by boosting programmatic demand to compete with guaranteed placements, all without risking delivery on ad commitments Key benefits include greater revenue maximization…
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-Comscore’s advanced contextual segments are now available directly in the Beeswax Platform for advertisers to target across all major industry verticals. -The integration is the first step to enable more advanced contextual services…
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Oh will be responsible for defining FreeWheel’s priorities and managing the company’s strategy and key initiatives globally as it expands services to support the growing complexities of the media landscape. FreeWheel announced that it…
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Report provides detailed rankings for ad sellers across Roku, Amazon Fire TV, Google and Apple app stores - including breakdowns by region and device - and highlights Magnite, Comcast's FreeWheel, InMobi, BidSwitch as top ad platforms based…
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The Company also promoted Michael Lawlor to Chief Operations and Service Officer and Chris Rouser to its new Head of Human Resources FreeWheel announced that it has named Katy Loria as U.S. Chief Revenue Officer, Michael Lawlor as Chief…
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Effort creates ID interoperability for buyers and sellers delivering data-driven addressability in today’s highly fragmented television ecosystem. FreeWheel announced that it is launching new identity collaborations and capabilities that…
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What marketing practices and martech trends will dominate the online ad and marketing industry through 2022? Catch what the leaders think along with the latest in martech in this weekly highlight: _______ MarTech Quote-of-the-Week! As…
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The new technology, currently being used by political TV buyers, enables supply path optimization, custom audience activation and incremental reach across viewing platforms. Today, FreeWheel announced that it is bringing new self-service…
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The new program certifies and organizes buyers, sellers, data partners and technology partners within FreeWheel’s platform based on predefined criteria and standards. Today, FreeWheel announced the launch of its new Partner…
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McKee to lead the tech company’s efforts to transform the TV landscape by connecting buyers and sellers of premium video advertising. FreeWheel named Mark McKee as General Manager, effective immediately. Marketing Technology News:…
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FreeWheel’s vision to simplify TV buying and selling comes closer to fruition with the availability of enhanced programmatic buying features within its platform. FreeWheel announced that it has integrated a key set of technologies into its…
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Through a new partnership, CUMULUS MEDIA will surface podcast titles, lineups, and metrics measured by Triton Digital in the Strata media buying platform. FreeWheel, a Comcast Company, announced partnerships with CUMULUS MEDIA and Triton…
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FreeWheel, A Comcast Company that provides global technology solutions for the future of television advertising, announced that it has appointed Hong Cai as general manager of the company’s Beijing office and vice president of…
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FreeWheel, A Comcast Company and video advertising software provider, today announced the promotion of Virginie Dremeaux to Vice President of Marketing and Communications. Based in Paris, Dremeaux will be responsible for leading and…
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Technology integration will allow advertisers to easily buy ads across Redbox streaming services including Ad Supported Video on Demand (AVOD) and FAST (Free Ad Supported Television) channels Redbox, a leading entertainment…
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Strategus’s CTV programmatic offering provides additional targeting and attribution solutions for 1,100+ agencies using FreeWheel’s Strata platform. Strategus, the ad-tech industry’s first programmatic CTV managed services provider, has…
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