Freewheel

With new integrations, product enhancements, and educational resources focused on the customer, Deltek WorkBook shows that it is the agency management system of choice. Deltek, the leading global provider of software and information…
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Additionally, fueled by buyers seeking flexibility, programmatic also emerged as a main theme during this year’s upfronts, as evidenced by its 84% YOY growth, and is expected to remain a key trend moving forward. FreeWheel, A Comcast…
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LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach Meet Specifications, Working With VIZIO to Expand Local and National Addressable TV Implementations Across the OAR Open Addressable TV Standard VIZIO …
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New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for advertisers. Comcast and Charter Communications currently…
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https://youtu.be/Xps7iGfcDOk Premium content is worth every penny it ingests. The ad technology and data management platforms working in tandem to make such premium content retain their dollar value are equally valuable. FreeWheel,…
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Partnership enables enhanced, automated access for media buyers to Premion’s CTV/OTT ad platform TEGNA, Inc. and FreeWheel, a Comcast Company, announced a new multi-year deal to further transform and automate the way TEGNA’s buyers and…
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Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem FreeWheel announced that it has agreed to acquire Beeswax, a software as a service (SaaS) advertising company. The…
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The NBCUniversal Owned Television Stations division signs multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot On’s premium OTT/CTV inventory The NBCUniversal Owned Television Stations (owned…
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Advertisers Can Efficiently Access Nexstar’s Digital Audience of 106 Million Monthly Uniques and the Broadcast Industry’s Widest Reach to 63% of US TV Households Agreement with FreeWheel’s Strata Platform Offers Best-in-Class Capabilities…
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New Solution Enables Content Owners and Distributors to Sell Set-Top-Box (STB) Video-On-Demand (VOD) Inventory Programmatically Opens New Demand Channels for STB VOD, Allows More Unified Buying Across All Premium Video Today, Comcast…
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New Joint Venture Focuses on Helping Marketers Use Audience Insights for Advanced TV and Premium Video Advertising Blockgraph platform allows users to provide deidentified insights to advertisers for media planning and measurement, while…
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White Ops Advertising Integrity and pre-bid technology enables FreeWheel to fully protect its inventory across all screens from sophisticated bots, invalid traffic and fraudulent impressions FreeWheel, A Comcast Company, and White Ops,…
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As Programmatic Video Advertising Grows, Buyers and Sellers of Premium Video Rely on Technology to Optimize Across Sales Channels NBCUniversal and The Trade Desk Are Among Those Tapping FreeWheel’s Technology to Improve Performance for…
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New Findings From a Survey Conducted by Freewheel and Advertiser Perceptions Reveal That Spend Optimism for Over-The-Top (OTT)/CTV and Addressable TV Has Skyrocketed Over the Past Year FreeWheel, A Comcast Company, announced that…
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Rooke Joins from Comcast Advertising’s Freewheel, Where He Most Recently Spearheaded the Company’s Publisher-Focused Technology Business Effectv, the advertising sales division of Comcast Cable, announced that it has appointed James…
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Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any Other Medium over the Next 12 Months FreeWheel, A Comcast Company, announced the results from a survey of its Strata…
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Whitticom, Who Joins from WPP’s GroupM, Will Lead FreeWheel’s Product Strategy, Management, Design and Development FreeWheel, A Comcast Company, announced that it has appointed Jon Whitticom as chief product officer. In this role,…
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Linking Basis by Centro with FreeWheel’s Strata Platform for Finance Management  Centro, a global provider of advertising technology, announced the availability of a two-way API integration with FreeWheel, A Comcast Company, to deliver…
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Audience Targeted AD Views Grew 82%, Fueled by an Industry Trend and Movement Toward Interoperability, Which, in Turn, Are Driving the Scale, Sophistication, Simplicity – and Growth – of Premium Video FreeWheel, A Comcast Company,…
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Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that Comscore Vice Chairman, Bill Livek will participate on the "Making Measurement Meaningful" panel at the FreeWheel #NOWYOUCANNES…
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