It’s not enough to show tactical numbers; marketing executives need strategic reporting capabilities so they can demonstrate ROI, allocate spend …
Etsy Names Ryan Scott Chief Marketing Officer
Etsy, Inc., the global marketplace for unique and creative goods, has named Ryan Scott Chief Marketing Officer, effective June 24, …
Predictions Series 2019: Penny Wilson Tells Us Why Social Is an Essential Component of the Customer Journey
In 2018, CMOs should have learned the biggest factor driving their content online. The hunger to drive and magnify Social …
Videolicious Announces MarTech Veteran Ashley Deibert as New CMO
Leading Marketing Industry Executive Joins Video Automation Company to Carve Out New Market Category and Drive Enterprise Adoption Today, Videolicious, …
SendGrid Taps Carrie Palin as Chief Marketing Officer
Former Box CMO with 20+ Years Experience to Lead Marketing Function SendGrid has announced that Carrie Palin has joined the …
AI-Powered Conversation Bots Empower CMOs to Prove ROI
Marketers know by now that television, like most non-digital channels, is fading fast. In 2017, American TV ad spend dropped …
Clari Names Cornelius Willis as Chief Marketing Officer
Clari, the leading provider of AI solutions for sales, announced the appointment of Cornelius Willis as Chief Marketing Officer (CMO). …
B2B Marketing Technology Veteran Jenn Steele Joins Madison Logic as Chief Marketing Officer
Madison Logic Strengthens Executive Team with Jenn Steele as Chief Marketing Officer, a Top Industry Talent in B2B Tech Today, a …
Facebook Has Hired a New CMO to Revamp its Brand Image
The New CMO Antonio Lucio Was Formerly from HP and Has Also Worked at Visa and Pepsi Previously. In the …
A CMO’s Top Three Priorities: Hyper-Growth, Hyper-Growth and Hyper-Growth
Times are changing. And quickly. Every year it seems CMOs are having to change tack in order to meet CEO …
The Arsenal of the Twenty-First Century CMO( Infographic)
Today’s CMO is in no position to be conventional. Enterprises work with CMO’s to solve complex problems that modern enterprises …
Google Cloud Next ’18: Key Announcements Every CMO Should Know from the Event
Google Cloud Next ’18 Led the Way in Turning More Heads that Ever for Business Leaders and CMOs with their …
LiveXLive Media Appoints Jonathan Anastas As Interim Chief Marketing Officer
New Marketing Initiatives Deliver a Record Month with 17 Million Plus Livestreams and Slacker Tops 467,000 Paying Subscribers, Adding 20,000 …
Mondo Reveals Top 10 MarTech Tech Jobs with Salaries of $170K or More for 2018
Marketo, Eloqua, Pardot, and HubSpot Skills in High Demand, According to the Mondo Study Mondo reported the results of its …
New Study Reveals CMO Path To Push Beyond Traditional Brand Storyteller Role
CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond …
Six Ways CMOs Can Keep Pace with Technology Innovation
Marketers have been leveraging technology for years. But the growing number of adtech and martech solutions available to CMOs has …
Global CMOs Appreciating the Rise in Status but Feeling the Pressure, Says a Study by NewBase
The Report, Titled The Evolving Marketer, Shows That CMOs Feel Their Status Has Risen as Marketing’s Value in Driving Revenue …
Terminus Has a New CMO; Sangram Vajre Is Now Chief Evangelist
As CMO, Peter Herbert Would Be Responsible for Leading the Company’s Goal to Grow ABM into an Agile B2B Marketing …
Marketing Veteran Adrianna Burrows is the New CMO of Cornerstone OnDemand
Adrianna Burrows Is an Accomplished Executive with More Than 20 Years of Experience in Marketing, Branding, and Communications for Global, Multinational …
Interview with Christopher McLaughlin, Chief Marketing Officer, Nuxeo
Christopher McLaughlin Chief Marketing Officer, Nuxeo "Brand ecosystems are driven by compelling, relevant content, which - increasingly - includes rich …