Browsing Tag

CMO

Phonexa Appoints Armen Karaoghlanian as CMO

Turnkey solution software company Phonexa has strengthened its senior leadership team by promoting Armen Karaoghlanian to the role of Chief Marketing Officer.  Karaoghlanian is one of the first hires of Phonexa, a tracking and distribution platform for calls, leads, and clicks. Throughout the last five years, Karaoghlanian has provided direction, strategy, guidance, and leadership to Phonexa's marketing department and toward the broader goals of the company. Marketing Technology News: Sift Raises $50 Million at a…

Collective Health Names Alison Worthington As Chief Marketing Officer

Collective Health announced Alison Worthington has joined its executive leadership team as Chief Marketing Officer. As CMO, Alison will build and lead Collective Health’s marketing efforts to help scale the organization’s mission to transform the future of healthcare. Alison brings with her decades of leadership experience from working for notable brands like Coca-Cola, Method, Microsoft, and Starbucks. In addition to her enterprise experience, Alison built a consulting practice as an interim CMO with startups and growth…

TeamViewer Appoints Lisa Agona As CMO And Management Board Member

TeamViewer, a leading global remote connectivity and workplace digitalization solution provider, appointed Lisa Agona as global Chief Marketing Officer (CMO), starting from 19 April 2021. She will join as third member of the management board (Vorstand) of TeamViewer AG, next to CEO Oliver Steil and CFO Stefan Gaiser, and drive TeamViewer's global marketing strategy with a special focus on long-term brand building. Her appointment coincides with the recently announced strategic sponsoring partnerships which will transform…

deepwatch Appoints Christy Lynch Chief Marketing Officer

Cyber Marketing Leader Joins deepwatch’s Executive Team deepwatch, a leading provider of intelligence-driven managed security services, today announced the appointment of Christy Lynch as chief marketing officer (CMO). Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer .@deepwatch_sec is proud to announce that @Christy_Lynch has joined their leadership team as their first #CMO! Lynch will report to deepwatch CEO Charlie Thomas, and be responsible for…

Indeed Names Jessica Jensen Chief Marketing Officer

Jensen to Lead Global Marketing Efforts for World’s Largest Job Site Indeed, the world’s number one job site, announced that Jessica Jensen will join the company as Chief Marketing Officer, effective today. Jensen will join Indeed’s senior leadership team and report to CEO Chris Hyams. As CMO, Jensen will lead the company’s global marketing programs as Indeed continues in its mission to help people get jobs. Marketing Technology News: Microsoft Releases Findings And Considerations From One Year Of Remote Work In Work…

Okta Welcomes Kendall Collins As Chief Marketing Officer

Seasoned technology executive to lead and scale Okta’s marketing organization, bring identity to every customer experience Okta, Inc, the leading independent identity provider, welcomes Kendall Collins as Chief Marketing Officer (CMO), reporting to Susan St. Ledger, President of Worldwide Field Operations. Kendall will join Okta’s leadership team and lead global brand marketing, demand generation, solutions marketing, market strategy, operations, and sales development. Kendall succeeds current CMO, Ryan Carlson who is…

Technology And Manufacturing Marketing Leader Doug Vaughan Is The Latest Fractional CMO At Chief Outsiders

Vaughan helps companies ignite growth by converting market insights into actionable strategies  Doug Vaughan, a seasoned revenue growth marketing leader in technology and manufacturing, is the latest long-standing CMO to join Chief Outsiders. Along with America’s top group of fractional marketing executives, Vaughan is now accepting assignments to help transform the businesses that comprise the base of the “Executives-as-a-Service” firm. Marketing Technology News: Infor and C3 AI Form Strategic Partnership to Deliver…

MarTech Interview with Cindy Goodrich, CMO at BetterUp

Cindy Goodrich recently joined people experience platform BetterUp as their new CMO, she chats with us about her new role and key marketing and leadership learnings in this QnA: _______ Hi Cindy, tell us a little about yourself …you must be excited about taking over as CMO at BetterUp, take us through the highlights you’re most looking forward to in this role through 2021? I’m really excited about joining BetterUp! I’ve been in marketing and tech for over two decades. I started my career in the consumer world with…

SocialSurvey Taps Marketing Ace as CMO to Accelerate Company Growth

SocialSurvey, a fast-growing disruptive provider of Customer Experience and Reputation Marketing solutions, announced that it has hired recognized marketing guru Dave R Taylor as their new Chief Marketing Officer (CMO). Taylor comes fresh from a successful exit at Stella Connect, recently acquired by Medallia; his third successful exit. Prior to that, Taylor was CMO at Impartner, a high-growth company in Salt Lake City, Utah. Marketing Technology News: Springbot Acquires Matcha SocialSurvey is the leader in the market…

Beezy Strengthens Leadership Team With New CMO

Beezy Inc., a digital workplace built for great employee experience in Office 365, announces the appointment of Mike Hicks as chief marketing officer. The addition of Hicks to Beezy’s executive leadership team is driven by the company’s exponential growth and increasing need for large organizations to deliver a ready-built Digital Workplace for Office 365. By enhancing Office 365, Beezy increases productivity and improves communications and efficiencies without bottlenecks. This new kind of modern workplace takes all of…

Facebook Names VP of Product Growth Alex Schultz as New CMO

To fill its empty CMO position, Facebook just promoted to the C-suite a longtime Facebook executive focused on product growth. Former VP of product growth and analytics Alex Schultz, who has been with the company since 2007, announced the move Tuesday in a Facebook post. Schultz will fill the position left open by Antonio Lucio, who joined the company from HP in 2018 and announced his departure last month. Lucio said he was leaving the company to "dedicate 100% of my time to diversity, inclusion, and equity." Marketing…

Merkle Appoints Azlan Raj to Newly Created EMEA CMO Role to Lead Innovation in Customer Experience Transformation

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of Dentsu Aegis Network, has appointed Azlan Raj to the newly created role of chief marketing officer for the EMEA region. This new role has been designed to continually evolve Merkle’s leading digital and data capabilities across the region to drive customer experience transformation for clients. Azlan previously Merkle's SVP for customer experience across EMEA, will be responsible for evolving the company's…

Marketers Faced With A Content Conundrum Lose Sight Of ROI

New CMO Council Research Finds Marketers Struggling with Content Strategy, Quality, Distribution and Measurement A new audit on the state of content marketing finds that brands churn out loads of mediocre content and take a scattershot approach to distribution. Marketers can spend a third of their budget on content yet lack the capability to measure ROI. Worse, marketers are forced to operate under a misguided content strategy driven mostly by budget, time and the whims of executives.…

Africa’s Fertile Mobile Landscape Gives Rise To Vast Data Fields To Grow Customer Insights And Offer Innovative Services

New CMO Council Research Finds Regional Telcos in Strong Position to Leverage Mobile Consumer Data to Harvest New Revenue Streams from Valued Services Known as a land rich in minerals, the African continent has a new source of economic growth and wealth to mine: mobile customer data. Mobile wireless network operators (MNOs) have a big opportunity to unearth device user insights and deliver innovative data services that can advance socio-economic value, democratic participation, and entrepreneurial vitality among a vast…

David Doctorow Named CEO of Move Inc.

News Corp announced that David Doctorow will become Chief Executive Officer of Move, Inc., operator of realtor.com®, effective 3 February 2020. David is a veteran of eBay and Expedia. Doctorow joins Move from eBay, the global e-commerce business where he served as Head of Global Growth, eBay Marketplaces, since 2016. He previously was Chief Marketing and Strategy Officer at Expedia, the leading travel technology company. Read More: Slack Chooses Qualtrics CoreXM to Gain Greater Insights into Experiences that Impact…

Cheetah Digital Appoints Richard Jones as its First Chief Marketing Officer

Former Wayin CEO and visionary B2B marketer to drive company growth through focus on value exchange marketing Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the appointment of Richard Jones as Chief Marketing Officer. The former CEO of Wayin and Engage Sciences will lead Cheetah Digital’s global marketing efforts of the recently announced Customer Engagement Suite and helping brands make every customer interaction a moment of value. “Cheetah Digital exists to…

Forrester’s 2020 Martech Predictions: Employee Experience, CX Values, Dynamics and IT Agility

Today, Forrester has announced the 2020 predictions, identifying the key market dynamics that will impact companies' growth in the coming year. 2020 will be the year that moves leaders' attention to adaptability: the ability to understand and anticipate market dynamics — and rapidly exploit opportunities, both big and small. Factors including heightened values-based consumer activism; the lack of clarity around Brexit; automation, Artificial Intelligence (AI) and robotics moving deeper into the organization; and…

Why You Should Train Hard in MarTech to Save Your Job in 2020

It’s not enough to show tactical numbers; marketing executives need strategic reporting capabilities so they can demonstrate ROI, allocate spend effectively, right-size their operations — and keep their jobs. That’s why you should train well in MarTech. A Gartner analyst recently noted that marketers “either don’t know the data they have or don’t know what to do with it.” That’s a huge problem for at least three reasons. First, CEOs and boards increasingly demand proof of marketing’s impact on revenue and pipeline growth…

Etsy Names Ryan Scott Chief Marketing Officer

Etsy, Inc., the global marketplace for unique and creative goods, has named Ryan Scott Chief Marketing Officer, effective June 24, 2019. Formerly CMO of Slice, the leading digital marketplace for pizza ordering, Scott has nearly two decades of marketing and e-commerce experience, including leadership roles at Grubhub (Seamless), SoulCycle, and Pond5. In this newly-created position, Scott will have global responsibility for the company's digital marketing, advertising, brand, communications, and market research and…

Predictions Series 2019: Penny Wilson Tells Us Why Social Is an Essential Component of the Customer Journey

In 2018, CMOs should have learned the biggest factor driving their content online. The hunger to drive and magnify Social ROI has never been this big. Hence, we bring the first interaction with a CMO from the MarTech community in our widely followed program, The Predictions Series. Ubiquitous with her thoughts and savvy in her outlook, we have Penny Wilson, CMO of Hootsuite, marking the first set of chat sessions on Predictions Series 2019. Since we last spoke, Hootsuite has announced integrations with some major…