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CMO

Marketers Faced With A Content Conundrum Lose Sight Of ROI

New CMO Council Research Finds Marketers Struggling with Content Strategy, Quality, Distribution and Measurement A new audit on the state of content marketing finds that brands churn out loads of mediocre content and take a scattershot approach to distribution. Marketers can spend a third of their budget on content yet lack the capability to measure ROI. Worse, marketers are forced to operate under a misguided content strategy driven mostly by budget, time and the whims of executives.…

Africa’s Fertile Mobile Landscape Gives Rise To Vast Data Fields To Grow Customer Insights And Offer Innovative Services

New CMO Council Research Finds Regional Telcos in Strong Position to Leverage Mobile Consumer Data to Harvest New Revenue Streams from Valued Services Known as a land rich in minerals, the African continent has a new source of economic growth and wealth to mine: mobile customer data. Mobile wireless network operators (MNOs) have a big opportunity to unearth device user insights and deliver innovative data services that can advance socio-economic value, democratic participation, and entrepreneurial vitality among a vast…

David Doctorow Named CEO of Move Inc.

News Corp announced that David Doctorow will become Chief Executive Officer of Move, Inc., operator of realtor.com®, effective 3 February 2020. David is a veteran of eBay and Expedia. Doctorow joins Move from eBay, the global e-commerce business where he served as Head of Global Growth, eBay Marketplaces, since 2016. He previously was Chief Marketing and Strategy Officer at Expedia, the leading travel technology company. Read More: Slack Chooses Qualtrics CoreXM to Gain Greater Insights into Experiences that Impact…

Cheetah Digital Appoints Richard Jones as its First Chief Marketing Officer

Former Wayin CEO and visionary B2B marketer to drive company growth through focus on value exchange marketing Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the appointment of Richard Jones as Chief Marketing Officer. The former CEO of Wayin and Engage Sciences will lead Cheetah Digital’s global marketing efforts of the recently announced Customer Engagement Suite and helping brands make every customer interaction a moment of value. “Cheetah Digital exists to…

Forrester’s 2020 Martech Predictions: Employee Experience, CX Values, Dynamics and IT Agility

Today, Forrester has announced the 2020 predictions, identifying the key market dynamics that will impact companies' growth in the coming year. 2020 will be the year that moves leaders' attention to adaptability: the ability to understand and anticipate market dynamics — and rapidly exploit opportunities, both big and small. Factors including heightened values-based consumer activism; the lack of clarity around Brexit; automation, Artificial Intelligence (AI) and robotics moving deeper into the organization; and…

Why You Should Train Hard in MarTech to Save Your Job in 2020

It’s not enough to show tactical numbers; marketing executives need strategic reporting capabilities so they can demonstrate ROI, allocate spend effectively, right-size their operations — and keep their jobs. That’s why you should train well in MarTech. A Gartner analyst recently noted that marketers “either don’t know the data they have or don’t know what to do with it.” That’s a huge problem for at least three reasons. First, CEOs and boards increasingly demand proof of marketing’s impact on revenue and pipeline growth…

Etsy Names Ryan Scott Chief Marketing Officer

Etsy, Inc., the global marketplace for unique and creative goods, has named Ryan Scott Chief Marketing Officer, effective June 24, 2019. Formerly CMO of Slice, the leading digital marketplace for pizza ordering, Scott has nearly two decades of marketing and e-commerce experience, including leadership roles at Grubhub (Seamless), SoulCycle, and Pond5. In this newly-created position, Scott will have global responsibility for the company's digital marketing, advertising, brand, communications, and market research and…

Predictions Series 2019: Penny Wilson Tells Us Why Social Is an Essential Component of the Customer Journey

In 2018, CMOs should have learned the biggest factor driving their content online. The hunger to drive and magnify Social ROI has never been this big. Hence, we bring the first interaction with a CMO from the MarTech community in our widely followed program, The Predictions Series. Ubiquitous with her thoughts and savvy in her outlook, we have Penny Wilson, CMO of Hootsuite, marking the first set of chat sessions on Predictions Series 2019. Since we last spoke, Hootsuite has announced integrations with some major…

Videolicious Announces MarTech Veteran Ashley Deibert as New CMO

Leading Marketing Industry Executive Joins Video Automation Company to Carve Out New Market Category and Drive Enterprise Adoption Today, Videolicious, the pioneer of video automation for high-volume b2b sales and marketing organizations, announced Ashley Deibert as its new Chief Marketing Officer (CMO). As CMO, Ashley has been tasked with carving out a new market category, positioning the company’s video platform for wide enterprise adoption, and developing a partnership program with a focus on technology integrations…

SendGrid Taps Carrie Palin as Chief Marketing Officer

Former Box CMO with 20+ Years Experience to Lead Marketing Function SendGrid has announced that Carrie Palin has joined the company as Chief Marketing Officer. At the time of this announcement, Sameer Dholakia, CEO, SendGrid, said, “Carrie brings incredible tech marketing leadership experience to SendGrid. She is deeply passionate about MarTech and its role in transforming the way marketers work and, importantly, she embodies our 4H culture of being Happy, Humble, Hungry and Honest to the highest degree." Read More: …

AI-Powered Conversation Bots Empower CMOs to Prove ROI

Marketers know by now that television, like most non-digital channels, is fading fast. In 2017, American TV ad spend dropped for the first time since 2009. Meanwhile, digital advertising shot up by double digits. As more consumers (especially millennials and the up-and-coming Generation Z) continue to cut the cord, television ad spending will become less and less relevant. Instead, digital ads will drive more sales in a measurable way. Not all digital advertising is created equal, though, especially in B2B circles.…

Clari Names Cornelius Willis as Chief Marketing Officer

Clari, the leading provider of AI solutions for sales, announced the appointment of Cornelius Willis as Chief Marketing Officer (CMO). With more than 25 years of industry experience, Cornelius joins Clari at a time of record growth and market momentum. As CMO, Cornelius will be responsible for telling the Clari story, creating and executing an integrated marketing strategy and increasing awareness. Cornelius’ experience spans 10 years at Microsoft and a decade spent in the startup trenches as an employee, founder,…

B2B Marketing Technology Veteran Jenn Steele Joins Madison Logic as Chief Marketing Officer

Madison Logic Strengthens Executive Team with Jenn Steele as Chief Marketing Officer, a Top Industry Talent in B2B Tech Today, a global ABM platform provider, Madison Logic, announced that Jenn Steele has joined the company as Chief Marketing Officer. In this role, Jenn will report directly to Madison Logic’s CEO Tom O’Regan. She comes to Madison Logic from Bizible, recently acquired by Marketo. In her CMO role, Jenn will lead the marketing efforts for the ABM company that already helps B2B marketers convert their best…

Facebook Has Hired a New CMO to Revamp its Brand Image

The New CMO Antonio Lucio Was Formerly from HP and Has Also Worked at Visa and Pepsi Previously. In the midst of Facebook having one of its biggest branding crisis, the social media networking site has just hired a veteran CMO, Antonio Lucio. Antonio formerly worked at Pepsi and Visa and has been hired by Facebook to boost the social network’s external image and cross-promote features within the app. Garry Briggs, Facebook’s previous CMO quit the company in January 2018, thus leaving the spot vacant since.  Antonio…

A CMO’s Top Three Priorities: Hyper-Growth, Hyper-Growth and Hyper-Growth

Times are changing. And quickly. Every year it seems CMOs are having to change tack in order to meet CEO expectations. Right now this pressure filled environment is all geared towards growth – but how can marketers balance their many responsibilities while also ensuring growth is quickly achieved and sustained? Stacking up responsibilities The introduction of GDPR earlier this year has had a profound impact on CMOs. In many instances, marketers have been handed responsibility over data interpretation, and have to also…

The Arsenal of the Twenty-First Century CMO( Infographic)

Today’s CMO is in no position to be conventional. Enterprises work with CMO’s to solve complex problems that modern enterprises face. The challenges that occur in real-time need to be solved quickly and efficiently. A CMO today, needs to look at various aspects that branch out of the core of marketing. As online marketing becomes extremely critical in the digital age, a CMO’s responsibilities are only growing. What makes a good CMO is the ability to understand how business elements are interconnected. Changes made to an…

Google Cloud Next ’18: Key Announcements Every CMO Should Know from the Event

Google Cloud Next '18 Led the Way in Turning More Heads that Ever for Business Leaders and CMOs with their 100+ New Announcements Google Cloud Next’ 18 turned out to be the event of the month for global marketing teams. The tech giants from all over the world thronged to SF last week to celebrate their dependence and collaboration with Google. Add to it, the freefall of Facebook in the share market. The rumor mills kept winding more about more privacy, data protection, the social media apocalypse, and everything AI. We…

LiveXLive Media Appoints Jonathan Anastas As Interim Chief Marketing Officer

New Marketing Initiatives Deliver a Record Month with 17 Million Plus Livestreams and Slacker Tops 467,000 Paying Subscribers, Adding 20,000 to Date in the First Quarter of Fiscal 2019 LiveXLive Media Inc., a global digital media company focused on live entertainment, announced the appointment of Jonathan Anastas as its interim chief marketing officer. Anastas brings to LiveXLive extensive experience in a wide variety of digital media, brand marketing, music and gaming with companies such as Activision Blizzard, Atari and…

Mondo Reveals Top 10 MarTech Tech Jobs with Salaries of $170K or More for 2018

Marketo, Eloqua, Pardot, and HubSpot Skills in High Demand, According to the Mondo Study Mondo reported the results of its annual Tech and Digital Marketing Salary Guide with ten MarTech jobs garnering salaries of $170,000 or more for 2018. The ten highest-paid positions include CMO, VP of Digital Marketing, VP of MarTech Solutions, Director of Web Analytics, Director of Interactive, VP of eCommerce, UX Specialist/Information Architect, Marketing Automation Architect, and UX Specialist/Information Architect. In addition,…

New Study Reveals CMO Path To Push Beyond Traditional Brand Storyteller Role

CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond Short-Term Acquisition Goals A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed many CMOs are still focused on the traditional storytelling aspect of their position and are less comfortable with aspects associated with driving growth, including acting as revenue science practitioners and customer…