Browsing Tag

CMO

MarTech Interview with Cindy Goodrich, CMO at BetterUp

Cindy Goodrich recently joined people experience platform BetterUp as their new CMO, she chats with us about her new role and key marketing and leadership learnings in this QnA: _______ Hi Cindy, tell us a little about yourself …you must be excited about taking over as CMO at BetterUp, take us through the highlights you’re most looking forward to in this role through 2021? I’m really excited about joining BetterUp! I’ve been in marketing and tech for over two decades. I started my career in the consumer world with…

SocialSurvey Taps Marketing Ace as CMO to Accelerate Company Growth

SocialSurvey, a fast-growing disruptive provider of Customer Experience and Reputation Marketing solutions, announced that it has hired recognized marketing guru Dave R Taylor as their new Chief Marketing Officer (CMO). Taylor comes fresh from a successful exit at Stella Connect, recently acquired by Medallia; his third successful exit. Prior to that, Taylor was CMO at Impartner, a high-growth company in Salt Lake City, Utah. Marketing Technology News: Springbot Acquires Matcha SocialSurvey is the leader in the market…

Beezy Strengthens Leadership Team With New CMO

Beezy Inc., a digital workplace built for great employee experience in Office 365, announces the appointment of Mike Hicks as chief marketing officer. The addition of Hicks to Beezy’s executive leadership team is driven by the company’s exponential growth and increasing need for large organizations to deliver a ready-built Digital Workplace for Office 365. By enhancing Office 365, Beezy increases productivity and improves communications and efficiencies without bottlenecks. This new kind of modern workplace takes all of…

Facebook Names VP of Product Growth Alex Schultz as New CMO

To fill its empty CMO position, Facebook just promoted to the C-suite a longtime Facebook executive focused on product growth. Former VP of product growth and analytics Alex Schultz, who has been with the company since 2007, announced the move Tuesday in a Facebook post. Schultz will fill the position left open by Antonio Lucio, who joined the company from HP in 2018 and announced his departure last month. Lucio said he was leaving the company to "dedicate 100% of my time to diversity, inclusion, and equity." Marketing…

Merkle Appoints Azlan Raj to Newly Created EMEA CMO Role to Lead Innovation in Customer Experience Transformation

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of Dentsu Aegis Network, has appointed Azlan Raj to the newly created role of chief marketing officer for the EMEA region. This new role has been designed to continually evolve Merkle’s leading digital and data capabilities across the region to drive customer experience transformation for clients. Azlan previously Merkle's SVP for customer experience across EMEA, will be responsible for evolving the company's…

Marketers Faced With A Content Conundrum Lose Sight Of ROI

New CMO Council Research Finds Marketers Struggling with Content Strategy, Quality, Distribution and Measurement A new audit on the state of content marketing finds that brands churn out loads of mediocre content and take a scattershot approach to distribution. Marketers can spend a third of their budget on content yet lack the capability to measure ROI. Worse, marketers are forced to operate under a misguided content strategy driven mostly by budget, time and the whims of executives.…

Africa’s Fertile Mobile Landscape Gives Rise To Vast Data Fields To Grow Customer Insights And Offer Innovative Services

New CMO Council Research Finds Regional Telcos in Strong Position to Leverage Mobile Consumer Data to Harvest New Revenue Streams from Valued Services Known as a land rich in minerals, the African continent has a new source of economic growth and wealth to mine: mobile customer data. Mobile wireless network operators (MNOs) have a big opportunity to unearth device user insights and deliver innovative data services that can advance socio-economic value, democratic participation, and entrepreneurial vitality among a vast…

David Doctorow Named CEO of Move Inc.

News Corp announced that David Doctorow will become Chief Executive Officer of Move, Inc., operator of realtor.com®, effective 3 February 2020. David is a veteran of eBay and Expedia. Doctorow joins Move from eBay, the global e-commerce business where he served as Head of Global Growth, eBay Marketplaces, since 2016. He previously was Chief Marketing and Strategy Officer at Expedia, the leading travel technology company. Read More: Slack Chooses Qualtrics CoreXM to Gain Greater Insights into Experiences that Impact…

Cheetah Digital Appoints Richard Jones as its First Chief Marketing Officer

Former Wayin CEO and visionary B2B marketer to drive company growth through focus on value exchange marketing Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the appointment of Richard Jones as Chief Marketing Officer. The former CEO of Wayin and Engage Sciences will lead Cheetah Digital’s global marketing efforts of the recently announced Customer Engagement Suite and helping brands make every customer interaction a moment of value. “Cheetah Digital exists to…

Forrester’s 2020 Martech Predictions: Employee Experience, CX Values, Dynamics and IT Agility

Today, Forrester has announced the 2020 predictions, identifying the key market dynamics that will impact companies' growth in the coming year. 2020 will be the year that moves leaders' attention to adaptability: the ability to understand and anticipate market dynamics — and rapidly exploit opportunities, both big and small. Factors including heightened values-based consumer activism; the lack of clarity around Brexit; automation, Artificial Intelligence (AI) and robotics moving deeper into the organization; and…

Why You Should Train Hard in MarTech to Save Your Job in 2020

It’s not enough to show tactical numbers; marketing executives need strategic reporting capabilities so they can demonstrate ROI, allocate spend effectively, right-size their operations — and keep their jobs. That’s why you should train well in MarTech. A Gartner analyst recently noted that marketers “either don’t know the data they have or don’t know what to do with it.” That’s a huge problem for at least three reasons. First, CEOs and boards increasingly demand proof of marketing’s impact on revenue and pipeline growth…

Etsy Names Ryan Scott Chief Marketing Officer

Etsy, Inc., the global marketplace for unique and creative goods, has named Ryan Scott Chief Marketing Officer, effective June 24, 2019. Formerly CMO of Slice, the leading digital marketplace for pizza ordering, Scott has nearly two decades of marketing and e-commerce experience, including leadership roles at Grubhub (Seamless), SoulCycle, and Pond5. In this newly-created position, Scott will have global responsibility for the company's digital marketing, advertising, brand, communications, and market research and…

Predictions Series 2019: Penny Wilson Tells Us Why Social Is an Essential Component of the Customer Journey

In 2018, CMOs should have learned the biggest factor driving their content online. The hunger to drive and magnify Social ROI has never been this big. Hence, we bring the first interaction with a CMO from the MarTech community in our widely followed program, The Predictions Series. Ubiquitous with her thoughts and savvy in her outlook, we have Penny Wilson, CMO of Hootsuite, marking the first set of chat sessions on Predictions Series 2019. Since we last spoke, Hootsuite has announced integrations with some major…

Videolicious Announces MarTech Veteran Ashley Deibert as New CMO

Leading Marketing Industry Executive Joins Video Automation Company to Carve Out New Market Category and Drive Enterprise Adoption Today, Videolicious, the pioneer of video automation for high-volume b2b sales and marketing organizations, announced Ashley Deibert as its new Chief Marketing Officer (CMO). As CMO, Ashley has been tasked with carving out a new market category, positioning the company’s video platform for wide enterprise adoption, and developing a partnership program with a focus on technology integrations…

SendGrid Taps Carrie Palin as Chief Marketing Officer

Former Box CMO with 20+ Years Experience to Lead Marketing Function SendGrid has announced that Carrie Palin has joined the company as Chief Marketing Officer. At the time of this announcement, Sameer Dholakia, CEO, SendGrid, said, “Carrie brings incredible tech marketing leadership experience to SendGrid. She is deeply passionate about MarTech and its role in transforming the way marketers work and, importantly, she embodies our 4H culture of being Happy, Humble, Hungry and Honest to the highest degree." Read More: …

AI-Powered Conversation Bots Empower CMOs to Prove ROI

Marketers know by now that television, like most non-digital channels, is fading fast. In 2017, American TV ad spend dropped for the first time since 2009. Meanwhile, digital advertising shot up by double digits. As more consumers (especially millennials and the up-and-coming Generation Z) continue to cut the cord, television ad spending will become less and less relevant. Instead, digital ads will drive more sales in a measurable way. Not all digital advertising is created equal, though, especially in B2B circles.…

Clari Names Cornelius Willis as Chief Marketing Officer

Clari, the leading provider of AI solutions for sales, announced the appointment of Cornelius Willis as Chief Marketing Officer (CMO). With more than 25 years of industry experience, Cornelius joins Clari at a time of record growth and market momentum. As CMO, Cornelius will be responsible for telling the Clari story, creating and executing an integrated marketing strategy and increasing awareness. Cornelius’ experience spans 10 years at Microsoft and a decade spent in the startup trenches as an employee, founder,…

B2B Marketing Technology Veteran Jenn Steele Joins Madison Logic as Chief Marketing Officer

Madison Logic Strengthens Executive Team with Jenn Steele as Chief Marketing Officer, a Top Industry Talent in B2B Tech Today, a global ABM platform provider, Madison Logic, announced that Jenn Steele has joined the company as Chief Marketing Officer. In this role, Jenn will report directly to Madison Logic’s CEO Tom O’Regan. She comes to Madison Logic from Bizible, recently acquired by Marketo. In her CMO role, Jenn will lead the marketing efforts for the ABM company that already helps B2B marketers convert their best…

Facebook Has Hired a New CMO to Revamp its Brand Image

The New CMO Antonio Lucio Was Formerly from HP and Has Also Worked at Visa and Pepsi Previously. In the midst of Facebook having one of its biggest branding crisis, the social media networking site has just hired a veteran CMO, Antonio Lucio. Antonio formerly worked at Pepsi and Visa and has been hired by Facebook to boost the social network’s external image and cross-promote features within the app. Garry Briggs, Facebook’s previous CMO quit the company in January 2018, thus leaving the spot vacant since.  Antonio…

A CMO’s Top Three Priorities: Hyper-Growth, Hyper-Growth and Hyper-Growth

Times are changing. And quickly. Every year it seems CMOs are having to change tack in order to meet CEO expectations. Right now this pressure filled environment is all geared towards growth – but how can marketers balance their many responsibilities while also ensuring growth is quickly achieved and sustained? Stacking up responsibilities The introduction of GDPR earlier this year has had a profound impact on CMOs. In many instances, marketers have been handed responsibility over data interpretation, and have to also…